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cover of episode E54: Why slowing down wins in a fast-moving Vietnam – with kombucha entrepreneur Faya Nguyen

E54: Why slowing down wins in a fast-moving Vietnam – with kombucha entrepreneur Faya Nguyen

2025/7/1
logo of podcast You Don't Know Vietnam

You Don't Know Vietnam
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Faya Nguyen
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Ian Paynton
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Faya Nguyen: 我认为在越南这样一个快速发展的市场中，放慢脚步反而能帮助企业建立更长久的品牌。我亲眼目睹了许多品牌因为盲目追逐潮流而昙花一现。因此，我选择以慢节奏的方式，专注于建立可持续的品牌价值和客户忠诚度。这种策略让我能够更深入地了解市场需求，建立稳固的合作关系，并确保产品质量的始终如一。我坚信，真正的成功不是一蹴而就，而是通过耐心和专注，一步一个脚印地积累起来的。 Ian Paynton: 我观察到越南市场确实存在一种追求快速成功的倾向，许多企业急于抓住每一个潮流，希望迅速获得回报。然而，Faya 的成功案例表明，在越南，慢节奏同样可以是一种有效的策略。通过专注于产品质量、建立信任和透明的合作关系，以及注重客户体验，企业可以建立更稳固的品牌基础，并在竞争激烈的市场中脱颖而出。我认为，这种慢速制胜的策略对于那些希望在越南市场长期发展的企业来说，具有重要的借鉴意义。

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Faya Nguyen, founder of Cultura Brewery, shares her journey of building a successful kombucha brand in Vietnam's competitive F&B market. She explains how prioritizing quality, building strong partnerships, and focusing on organic growth—rather than chasing trends—led to long-term success. Her approach emphasizes trust, transparency, and consistent quality over rapid scaling.
  • Slow and steady growth strategy in fast-paced market
  • Prioritizing quality over chasing trends
  • Importance of strong B2B partnerships
  • Word-of-mouth marketing as a key driver of success

Shownotes Transcript

In Vietnam’s fast-paced F&B landscape, where trends explode and vanish overnight, kombucha entrepreneur Faya Nguyen chose a different path — and it’s working. In this episode, Faya shares how she grew her brand Cultra Brewery from her parents’ garage into a premium kombucha supplier trusted by top hotels, restaurants, and wellness-minded consumers across Vietnam. We explore how slowing down helped her build long-term partnerships, why trust and transparency matter in Vietnam’s evolving business culture, and what other founders can learn from resisting the urge to scale fast. If you’ve ever wondered whether patience, craft, and care still have a place in fast-moving Vietnam — this one’s for you.

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If you enjoy this conversation or think someone in your network could find value in it, please share it and hit follow to get notified when the next episode drops. This podcast is brought to you by We Create Content), the content marketing agency that builds audiences for global brands in Vietnam. You can follow our host, Ian Paynton, on LinkedIn), and follow the podcast on Instagram), TikTok) and X). A special thanks to DJ Jase at The Beats Saigon for the soundtrack, and to YOU for listening.