AI Today Podcast: Hyperpersonalization at Diageo: Interview with Nick Owen, Diageo
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) Hyperpersonalization is focused on machine learning approaches that can develop a profile of an individual that can evolve over time rather than categorizing or “bucketing” an individual into a pre-defined category. One of the seven patterns of AI, the goal is to treat each individual as an individual. As you can imagine, this is a marketers dream.

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