All links and images for this episode can be found on CISO Series)
A good high profile security threat seems like a good time to alert potential customers about how your product could help or even prevent a breach. Seems like a solid sales tactic for any industry that is not cybersecurity.
Check out this post) for the discussion that is the basis of our conversation on this week’s episode co-hosted by me, David Spark) (@dspark)), the producer of CISO Series), and Geoff Belknap) (@geoffbelknap)), CISO, LinkedIn). We welcome our guest Angela Williams), CISO, UL).
Thanks to our podcast sponsor, Automox
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In this episode:
- Is tying your product to a high profile event a good sales tactic for vendors?
- How can vendors best help cybersecurity professionals during emergency situations?
- Is there a correct way for vendors to capitalize on a high profile event?
