Some Forest Educators seem to create amazing program and organization names effortlessly, with titles that evoke strong feelings, qualities and almost magnetic pull that draws in people excited to participate.
Some of us have to work REALLY HARD to get names that are 'fair' or serviceable, after a long process and hours of crystal ball gazing.
The fact is, finding a great name is both an art AND hard work, and it's something that takes a bit of intuition, luck and even a group of friends working a process to make it a little easier.
This episode dives into several factors that come into play as we explore organization or individual program names, and outlines a process I've used for years that helps make it a little easier for those of us who aren't marketing or communications professionals!
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