It's understandable that most nature program directors or entrepreneurs are better trackers, or basketmakers, or wild foods gatherers than they are at marketing and promoting their programs. Those things are what we are passionate about, so it makes sense.
At the same time, if we want students and income from our educational programs, we need to find ways to to communicate the value of what we do.
If we don't, our programs can be in trouble.
This episode dives into the five biggest elements of marketing and communications that I've seen trackers and naturalists struggle with, speaking from both my own personal experience and my own coaching clients over the years. I will also share simple ways that we can improve our efforts that will make the difference between half full programs and ones that have wait lists.
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