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cover of episode Ignoring the competition, the next wave of CEOs & other listener questions

Ignoring the competition, the next wave of CEOs & other listener questions

2025/5/28
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REWORK
AI Deep Dive AI Chapters Transcript
People
A
Andre
D
David Heinemeier Hansson
J
Jason Fried
Topics
Andre：我一直思考是否应该只关注客户的需求，而忽略竞争对手和市场上的各种潮流。尤其是在人工智能时代，很多企业盲目跟风，将AI技术应用到不必要的领域。我想知道，是否坚持以客户为中心，忽略那些花哨的东西，仍然能够成功经营企业？ Jason Fried：我认为完全可以继续忽略竞争对手，前提是不忽略你的客户以及他们的需求。追逐竞争对手通常是一个错误，因为你永远只能做第二。如果你只是盲目模仿，而不去分析其背后的原因和思考方式，那将毫无意义。当然，在商品市场，价格可能是唯一的竞争因素。但是，对于我们讨论的大多数企业，情况并非如此。Basecamp一直没有追逐竞争对手，并且发展得很好。我们专注于建立一个对员工和客户都有益的伟大、可持续的企业。如果你想以自己认为合适且鼓舞人心的方式运用你的才能和资源，那么你当然可以忽略竞争对手。重要的是，关注自己能控制的事情，例如客户，而不是竞争对手。过度关注竞争对手实际上是一种拖延，因为这会成为不做某事的理由。应该关注自己的优势，成功的几率会更大。无论是否关注竞争对手，都可能成功或失败，没有保证成功的魔法。重要的是做真实的自己，找到自己的本性。

Deep Dive

Chapters
This chapter explores the 37signals' philosophy of prioritizing customer needs over competitor analysis. The discussion examines the potential pitfalls of chasing trends and competitors, emphasizing the importance of focusing on building a great product.
  • Prioritizing customer needs over competitor analysis is crucial.
  • Chasing competitors often leads to being second to market.
  • Focusing on building a great product, rather than beating competitors, leads to long-term success.

Shownotes Transcript

In this episode of The REWORK Podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer listener questions. They explain why keeping tabs on competitors isn’t part of their strategy, reflect on the changing face of leadership as younger CEOs step in, and talk about the energy that comes with fresh perspectives.

Key Takeaways:

  • 00:22 – Why focusing on your customers matters more than watching competitors
  • 05:55 – A new wave of CEOs is bringing a fresh approach to leadership
  • 10:34 – Why you don’t always need a mentor—sometimes figuring it out is the best teacher
  • 17:38 – Jason and David’s different views on handling employee roadblocks

Links and Resources:

  • Record or upload a video question for Jason and David)
  • Get Basecamp for free at Basecamp.com)
  • Books by 37signals)
  • HEY World | HEY)
  • REWORK podcast merch)
  • The REWORK podcast)
  • The Rework Podcast on YouTube)
  • The 37signals Dev Blog)
  • 37signals on YouTube)
  • @37signals on X)