Shownotes Transcript
Basecamp released its new email service, HEY, on June 15. It was supposed to be a calm, controlled product launch, but what followed was a period that CEO Jason Fried described as "chaotic, enthralling, (and) horrible." Basecamp got into a public fight with Apple over the HEY iOS app and the customer support team made emergency hires to help with an unprecedented caseload—all during a turbulent time for the world at large. This is the story of those two weeks, in the voices of the people who fixed bugs, answered customer emails, fended off security threats, and pulled off one of the most audacious undertakings in company history.
Show Notes
HEY) - 00:30
David Heinemeier Hansson) on Twitter - 00:50
Jason Fried) on Twitter - 1:22
Kristin) on Twitter - 3:21
Javan) on Twitter - 3:53
Jason's HEY demo) on YouTube - 4:21
HEY's desktop apps) - 5:26
Dylan) on Twitter - 7:09
Zach) on Twitter - 8:37
David's "burn this house down" tweet) - 12:03
Protocol's coverage of Apple's rejection) - 14:21
Macintosh SE) - 16:20
Conor) on Twitter - 18:26
Signal v. Noise post) written for Juneteenth - 19:34
Lexi) on Twitter - 20:54
Jason Fried's open letter to Apple) about IAP - 22:09
TechCrunch interview) with Phil Schiller - 23:32
David's olive branch tweet) - 24:51
HEY for Work) - 28:51
Rosa) on Twitter - 31:32
Jorge) on Twitter - 31:58
Michael) on Twitter - 32:33
Jonas) on Twitter - 33:00
"Hire When It Hurts") and "Welcome Aboard") are our episodes about Basecamp's hiring and onboarding processes - 36:08
Jason Fried's letter, "Apple, HEY, and the Path Forward") - 40:11
WWDC 2020) - 40:26
A League of their Own clip) (you zip it, Doris!) - 41:24
Jeff) on Twitter - 41:43
Troy) on Twitter - 42:27
Chase) on Twitter - 45:48
"The HEY Way") explains the case against Inbox Zero - 46:25
"Office Space,") our episode on leaving the Chicago office) - 50:12
This Week in Startups episode) featuring DHH - 51:20
Basecamp's jobs page) - 52:43
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