cover of episode Anything You Want — third edition for 2022

Anything You Want — third edition for 2022

2022/8/25
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Derek Sivers

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Derek Sivers讲述了他与Seth Godin合作出版《你想要什么》的经历,从最初的创作到后来的版权收回和再版。他分享了创作过程中的心得体会,以及他为什么选择自出版,并对书籍的定价和利润分配进行了说明。他还强调了这本书对小型企业主的影响,以及他对这本书的长期规划。他回顾了创作过程,包括最初的创作动机、创作时间、以及后期对书籍的改进和完善。他详细解释了为什么选择收回版权,以及这对他未来书籍出版计划的重要性。他还解释了不同版本的定价策略,以及他将利润捐献给慈善机构的决定。

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Hi, I'm Derek Sivers, and this is Anything You Want, third edition for 2022. In 2011, I got a phone call from a number I didn't recognize. Hello? Derek, it's Seth Godin. Wow. Hi, Seth. I'm starting a new publishing company, so I want you to write a book. Short, like a manifesto. Will you do it? Uh, sure. Great. I look forward to it. Thanks.

Over the next 11 days, I wrote the lessons I'd learned from starting, growing, and selling my company. He liked it, named it Anything You Want, and a few weeks later it was for sale. My first book. Simple as that. To me, it was no big deal, just telling my tale. But a lot of small business owners said my book helped them remember their purpose and get re-excited about their business.

Penguin bought Seth's publishing company and re-released my book on Penguin Portfolio. But I wanted to self-publish. I want to own the rights to my books so I can do what I want with them. Give them away, let people translate them, or sell them how I like. I'm thinking long-term. I've got many books to come and I want them to be a matching set. So, I bought back the rights from Penguin.

I improved many chapters in Anything You Want and added eight new chapters that were missing, points that people kept asking about over my last ten years of talking about this book. Better explanations, better stories. Then I gave it a new cover to match all my other books, white to represent its innocent naivete. I recorded the new audiobook better than before. And now it's finally available in its third and final edition directly from me.

Anything you want. 40 lessons for a new kind of entrepreneur. Get it at Sivers.com. There are only 5,000 limited edition linen hardcovers printed, so get that version while they last. Even if you already read it, consider getting this as the permanent edition. The first copy is $19, which is $15 for the content and $4 for the paper itself. All future copies cost only the price of the paper, $4.

Paper books include all digital formats for free. As before, I'm giving all profits to charity. Go to sive.rs.a3.