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cover of episode Dream On: How to Be a Creative Entrepreneur | David Allemann

Dream On: How to Be a Creative Entrepreneur | David Allemann

2025/4/1
logo of podcast Talks at Google

Talks at Google
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我创立On品牌的故事始于一次偶然的试鞋经历。一款独特的鞋子带给了我们全新的跑步体验，也激发了我们创业的想法。我们从一开始就立志打造一个全球化的品牌，而非局限于瑞士本土市场。On品牌的成功，离不开我们对产品创新的坚持，以及对社区建设和合作伙伴关系的重视。我们始终坚持‘产品优先’的理念，并通过打造一个充满活力和积极向上的社区，来提升用户体验。同时，我们也注重公司文化的建设，通过招聘那些拥有‘探索者精神’、‘运动员精神’等优秀品质的员工，来保持公司文化的活力。在快速发展的同时，我们也注重平衡创新和执行，并保持对彼此的尊重。On品牌的使命是通过运动来激励人们的精神，提升乐观和积极性。数字技术对On品牌的成功至关重要，它不仅连接了全球团队，也促进了与社区的互动。Cyclone项目是一个大规模的创意创业实验，旨在推动可持续发展，并探索循环经济模式。在创业过程中，我们也经历了很多挑战，例如供应链管理等问题。但我们始终坚持创新，并通过与合作伙伴的紧密合作，克服了这些挑战。On品牌的鞋履设计，受益于跨领域合作，将产品设计理念融入鞋履设计中，从而创造出独特的风格。

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Chapters
David Allemann recounts the founding story of On Running, highlighting the initial skepticism towards the innovative shoe design and the unconventional approach to marketing, culminating in their successful launch at the ISPO fair.
  • On Running's founding in 2010 by David Allemann, Kasper, and Olivier.
  • Initial reaction to the shoe's unique design.
  • The unconventional "don't ask me about the shoe" t-shirt marketing strategy at ISPO.

Shownotes Transcript

David Allemann is the Co-Founder and Co-Chairman of the Swiss sportswear brand On. Since its founding in 2010, On has become one of the fastest-growing global sports brands with a presence in over 60 countries and more than 9,000 retailers. David joins Google to discuss his career journey, the story of On’s IPO, and how they were able to become a prominent name in the saturated market of athletic shoes. Watch this episode at youtube.com/TalksAtGoogle).