A flow state is an optimal state of consciousness where individuals feel and perform their best. It is significant because it underpins athletic championships, major scientific breakthroughs, and progress in the arts. In business, flow has driven innovation, with coders in flow building the internet and video game designers creating the industry. Flow state percentage is considered a crucial management metric for building great innovation teams.
Flow state significantly boosts productivity. McKinsey's 10-year study found that top executives are five times more productive in flow than out of flow. This means that working in flow for one day can yield the same output as working normally for five days. Companies are increasingly integrating flow cultivation into their philosophies to enhance innovation and performance.
Flow involves five potent neurochemicals: norepinephrine, dopamine, anandamide, endorphins, and serotonin. Norepinephrine and dopamine enhance focus and speed up muscle reaction time. Anandamide increases lateral thinking and pattern recognition. Endorphins act as powerful painkillers and social bonding agents, while serotonin keeps individuals calm. These chemicals collectively enhance mental and physical performance, making flow a highly rewarding and addictive state.
Flow states are triggered by specific preconditions such as deep embodiment, rich environments, and high consequences. Deep embodiment involves strong sensory-motor inputs, rich environments provide novel and complex stimuli, and high consequences create immediate feedback loops. These triggers help individuals focus intensely on the task at hand, facilitating the transition into flow. Cultivating these conditions in personal and professional settings can increase the frequency and depth of flow experiences.
Flow state has led to near-exponential growth in action and adventure sports. For example, the biggest wave surfed increased from 25 feet in 1996 to 100 feet today, and snowboarders now clear jumps of 230-240 feet compared to 40 feet in 1992. This rapid progression is attributed to athletes' ability to consistently enter flow states, which enhance performance and allow them to push the boundaries of what is physically possible.
In flow states, the prefrontal cortex undergoes transient hypofrontality, meaning it temporarily deactivates. This deactivation reduces self-consciousness and inner criticism, allowing for heightened creativity, risk-taking, and performance. The prefrontal cortex, responsible for higher cognitive functions, slows down, leading to the merging of action and awareness, and the experience of time dilation.
Flow state significantly accelerates learning and boosts creativity. Studies by the US military and DARPA found that artificially inducing flow can cut the time to mastery in half. Creativity increases up to seven times in flow, as the state enhances pattern recognition, lateral thinking, and access to novel ideas. Flow also tags experiences with neurochemicals, making them more likely to be stored in long-term memory.
While flow states enhance performance, they come with risks. The neurochemicals involved are highly addictive, leading to an escalating ladder of risk-taking. Individuals may become dependent on flow for motivation, and sudden deprivation can cause deep depression. Additionally, the intense focus and high consequences associated with flow can lead to burnout or dangerous behaviors if not managed properly.
As the author of "The Rise of Superman" and co-founder of the Flow Genome Project, Steven Kotler is one of the world's leading experts on ultimate human performance. In this Talk, he provides a tour of the current research focusing on "flow states”, or an optimal state of consciousness where we both feel our best and perform our best.
Researchers now know that flow sits at the heart of almost every athletic championship, underpins most major scientific breakthroughs, and accounts for significant progress in the arts. In business, its impact has been substantial. Coders in flow built the internet; video game designers in flow built the video game industry. "Flow state percentage" has been called the most important management metric for building great innovation teams. As a result of this, an increasing number of companies have put the cultivation of flow at the heart of their philosophies. So what is this mysterious state? How does it work its magic? And if this really is the secret to ultimate human performance, how can we get more of it in our personal and professional lives? Stay tuned to find out!
Originally published in April of 2014.
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