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cover of episode Neuromarketing: The Future of Marketing | Prince Ghuman & Dr. Matt Johnson

Neuromarketing: The Future of Marketing | Prince Ghuman & Dr. Matt Johnson

2025/5/23
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Talks at Google
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Dr. Matt Johnson
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Dr. Matt Johnson: 我对人类行为背后的机制充满好奇，并认为神经科学是探索这些机制的强大工具。我相信，通过研究人们购买什么以及如何购买，我们可以揭示关于人类状况的深刻真相。消费世界为我们提供了一个独特的视角来观察人类行为，但这个视角往往未被充分探索。 Prince Ghuman: 我在创业公司的工作经历让我意识到，将神经科学和心理学的研究成果应用于营销实践中是非常有效的。我和Matt的合作是理论与实践的完美结合，我们共同创作了《Blindsight》这本书，旨在帮助人们更好地理解营销如何影响我们的行为。

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Neuromarketing uses neuroscience to address marketing's limitations. Prince Ghuman, a marketer, and Dr. Matt Johnson, a neuroscientist, explain how neuromarketing is the future of marketing, as discussed in their book, "Blindsight."
  • Neuromarketing addresses limitations of A/B testing and market research
  • It's the future of marketing according to Prince Ghuman and Dr. Matt Johnson
  • Their book "Blindsight" explores how marketing reshapes our brains

Shownotes Transcript

You’ve definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Johnson, neuromarketing is the future of marketing. They join Google to discuss their book, “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.” The book gives you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms.

Originally published in May 2021. Watch this episode at youtube.com/TalksAtGoogle).