EP 499: ChatGPT's New GPT-4o Image Gen: 5 Best Business Use Cases
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This is the Everyday AI Show, the everyday podcast where we simplify AI and bring its power to your fingertips. Listen daily for practical advice to boost your career, business, and everyday life. Do you remember when ChatGPT first came out and everyone thought it was amazing?

back in 2022, right? It was last week in November, 2022. I remember it. ChatGPT drop and everyone lost their marbles and said, this piece of technology is amazing. I didn't think that. I didn't. I had used the GPT technology for up about two years at that point. So when ChatGPT itself came out, I said, eh, not that great. Not yet. However,

When a few weeks ago, OpenAI released their new GPT-4.0 image gen, I said, this is amazing. I think it's probably one of the more impressive AI modes or AI models that have ever been released. And obviously, as someone with their 499th episode covering generative AI, I don't say that lightly. I'll say this.

I think the new GPT-4-0 image gen from ChatGPT is going to change how we think about creativity. It's going to be extremely disruptive and it is a

It is an essential tool that every single business leader needs in their toolbox today. And I'm going to show you why, and I'm going to show you how, and I'm also going to give you five of the best business use cases today on Everyday AI.

What's going on y'all? My name is Jordan Wilson and welcome to the everyday AI. This is your daily live stream podcast and free delay newsletter, helping everyday people like you and me not just learn about AI, but how we can all actually leverage it to grow our companies and to grow our careers.

Does that sound like what you're trying to do? If so, welcome. You're in the right place. This is your second home. But this is only half the battle. So you learn here from this live stream in the podcast, which is unedited, unscripted, the realist thing in artificial intelligence. But you leverage all this information by going to our website at youreverydayai.com. Why? Well, because we're going to be breaking down the most important insights from today's show, as well as a lot more in the newsletter, but also keeping you up to date with

everything else happening in the world of AI, which is always a lot. So don't spend like five, six, seven hours a week just trying to keep up with stuff. Just read the daily newsletter. It takes about seven minutes every single day. All right. If you are looking for the daily AI news, we're going to have that in the newsletter. I want to jump straight into this and go over five

of the best business use cases that I think you all should be using right now, right? You don't have to be a designer to use this. You don't have to be a creative. You don't even have to really know generative AI. You don't even have to be a heavy chat GPT user to use this.

There's very limited free usage of this new tool. If you really want to push it, you probably should be on at least the $20 a month ChatGPT Plus plan. But even if you are a free ChatGPT user, you can go and use this and really change how your business communicates with its customers, with its clients, with its prospective clients. That's ultimately what I think

The 4.0 image gen is doing. It is changing how we communicate about our businesses. And you need to really get on this quickly. Y'all like, let me actually just say here, I'm going to go on a little, it's, it's Tuesday. I'm going to go on a hot take, right? Let me say this. I know what I'm talking about. All right.

I think after 500 episodes, I can say that. I think I can say that after partnering with big brands like Microsoft and Nvidia and Google and Adobe, I think I can say I know what I'm talking about. I've talked to the smartest people in the world when it comes to AI.

This is one of those instances like I'm sounding the red alarm, right? Not just on the GPT-4.0 image gen. I think Google Gemini's 2.0 flash version of this is very good as well. I do think GPT-4.0 image gen from ChatGPT is much better. But let me just say this. I've been there. I've literally, when did I start using Photoshop? I was 14. So a quarter century, I've been using Photoshop.

Sounds gross to say that out loud, right? I've used Photoshop for 25 years. I don't know how Photoshop as it exists today will continue on. I don't know. Like, I don't think it can, right?

Obviously, I'm sure the smart people at Adobe have already been working on something like this. But the fact that you can, with a simple, natural language prompt, create something that would have taken me even five years ago, let alone 25 years ago, hours to create in GPT-4.0 ImageGen can do it better. That right there should be telling to every single decision maker out there, every single business leader out there.

The future of selling and connecting with customers, obviously it is visual. It is number one, it's videos, but it's also just entertaining eye catching visuals. We live in the land of social media, whether you want to admit it or not.

You need to have eye-catching social. You need to have eye-grabbing attention, grabbing graphics. You need to have high-quality stories, visual stories that captivate people, right? Gone are the days when you could just have a nice-looking website and put a bunch of long text.

Right. That might work 1% of the time, but that's not it anymore. You need to breathe life and breathe creativity into your company. Even if traditionally that's not how your company has played the game, the rules are changing. So you have to change as well. All right. Let me just get that out there. Right. Again, I don't think I have to like, you know, give you the list, right? It's I, I, I know what I'm talking about. I've designed t-shirts for Jordan brand. I've, I've created, uh,

multimedia marketing campaigns that Nike has promoted. I know what I'm talking about. This isn't like, yeah, there's a lot of like AI slop out there, right? There's a lot of people that aren't putting a ton of effort into this, but the floor has raised for everyone. That's the thing that everyone needs to keep in mind, right? It's not like, like large, like even with text-based stuff, right? You can get some pretty bad stuff when chat GPT first came out. It's like, oh, this is hot garbage. No one needs this.

It's kind of hard, uh, to get bad, like to get bad visuals out of this GPT, uh, four Oh image gen, right? Simple prompts give you extraordinary results. All right. So let's go in. Let's talk about our five best business use cases, live stream audience. Let me know. What's your favorite. What's your favorite, uh, drop, drop in, actually drop in a link, um, and

in this live stream, and I'll share some of our favorite image generations. I know Dr. Harvey Castro had one yesterday. Maybe I'll share his, but what have you created? It doesn't have to be a photo. It can be anything visual for your business. All right, so number one, photo shoots that never happen. All right, be honest with yourself. On a scale of nine to 10, or let me say this, on a scale of 90 to 100%,

How boring is your website? It's boring, right? There's no visuals, you know, or the visual that's on there. It's the same exact stock photo shoot that everyone has. And it's, it's gross. Let's get.

Let's get rid of that. All right. So use case number one is creating photo shoots that never happened. All right. So if you're listening on the podcast, as always, check out the show notes. This might be one of those. You might want to see the video and the visuals, right? So yeah, this always also every single day goes out the same podcast unedited, unscripted, obviously goes out on YouTube and LinkedIn as well. So you might want to go catch the video.

All right. So this one super simple. Uh, I could have made these a lot better. FYI, I would never use these, right? I don't think they turned out necessarily great. Um, but I just wanted to show how single prompt, right? Natural language, not reach out a rating gives you something that's actually okay. Right? So recreating or sorry, a business use case. Number one, creating photo shoots that didn't happen.

All those boring blog posts go do something about that. Right. So here's what I did. Most of them, I kept it simple about everyday AI or myself just so it made sense, I guess. So I uploaded the everyday AI logo. I uploaded a headshot of myself and I said, put this logo on a black cap, then put that cap on this person's head in the headshot.

Uh, have that person walking down the street in Chicago's West loop neighborhood. Uh, all right. So I'm not going to necessarily slap one of these on my website. I would go through and, uh, you know, reprompt and iterate a little bit. Um,

Which again, you can do a natural language. That's the thing. If one of these didn't turn out well, you know, you could say, Hey, remove the car in the background, add more Boca, uh, to, to the shot. Right. Um, you know, make, make the, the, the sun coming up over the person's, uh, you know, back left shoulder, uh, recreate this in golden hour. Uh, right. Like, yeah.

I try to create about the worst, uh, prompt I could show. So you could see the floor. That's what I'm showing you here. All right. There's plenty of examples of people that have toyed around with this a lot and can show you the ceiling. This is simple, natural language. Uh, and I actually did this in Sora. Okay.

Okay. I did this first because I wanted to touch on this. So ChatGPT's 4.0 ImageGen. Yes, that's what it's called. It's called 4.0 ImageGen. It's available right now for free, paid, pro, free.

ChatGPT users, but you can also use it inside of Sora. There's a couple of reasons why you might want to do this. One of them is you can choose for it to give you four variations. So that's why I wanted to start out by showing you that. All right. Because, you know, similarly, if you've worked, you know, with

you know runway mid journey uh etc right most ai image generators will give you a uh a group of four but you don't get that right now if you're using the image gen feature in chat gpt because you know ceo sam altman said their gpus are melting and they can't keep up with demand well guess what go use sora also another thing to know uh it's chad gpt

after the first couple of days that this came out, it seems like they were getting a little more restrictive with some of their content policies, specifically when it came to

Editing images, going back and editing or asking for certain things with people, especially multiple people in them. It was a little touchy, right? Even for things that maybe shouldn't be touchy. So in this example, maybe if I wanted to edit one of these four photos that I got out of Sora inside the chat GPT version of image gen, it might've said, Hey, I can't do that.

that might've gotten error. All right. Uh, so I, I wanted to show you right away that you can do this in Sora. There are some advantages. There's also some disadvantages, but one of the big advantages is you can get four generations. You can choose that as an option. Uh,

And then it is a little in that regard. Number one, it's quicker. I think there's actually less demand on Sora than there is on chat GPT right now, which who would have ever thought that, you know, uh, four, four or five months ago when we first got Sora and you couldn't even log on there. Uh, right. But the other thing that's cool is you can also turn this into a video from Sora, obviously. So you can't create videos within chat GPT. You can in Sora. So a business use case, number one, photo shoots that never

And there's obviously a lot of use cases for that. But that alone right there, I think is a great one. Number two, quick redesigns without a designer. All right. Here's a simple one. I did this in chat, TPT and Sora just because I kind of wanted to see the differences. So I literally upload a photo. So that's the other thing you can both in chat, TPT image gen or in Sora upload

You can upload a source or a series of source files. I usually do that. I didn't do that in every single example. But, you know, think if you have a team photo, if you have a photo of your office, but you're like, oh, I would use this on our website. But, you know, I don't know, like,

Bill is over here. Bill doesn't work here anymore. Karen has a stack of papers on her desk. It looks terrible, right? Okay, well, go use. You can literally upload it into JetGPT 4.0 ImageGen and say, hey, remove all this clutter. Make it look better. Get rid of the people. Put more lighting in there, right? You can literally just...

like redesign your entire interior designing of office, right? Yeah. Let alone, that's going to be an extremely disruptive one. Yeah. If, if, if, sorry, just putting that out there. If you're a company that by hand charges people to mock things up for interior designing, you better change your business model right away. Cause you're going to get squashed because number one, people are either going to be doing it for themselves or number two,

all of this technology is now available via an API. So think of all these new kind of SaaS companies, these AI powered upload your this, put in your logo and your ideas and three source images, and we're gonna create an entire months of marketing campaigns. Yeah.

This is literally, it's going to change how we all work. All right. Uh, so quick redesigns without a designer. So I essentially uploaded a photo of my podcast art. I just simply said, I don't like this design anymore. Uh, can you redesign this podcast cover? Nothing else, you know, simple. Um, and here's what it gave me. So, uh,

It made me look a little weird or maybe I'm just weird looking. I don't know. But you know, here it is though. They gave me four different options again, because I did this in Sora using the Sora photo option versus chat GPT where I would just get back one and it gave me four very different designs. So are any of these ready to use out of the box? Maybe, I don't know.

Which one do you guys like? If we say upper left is number one, upper right is number two, lower left is number three, lower right is number four. Which one do you guys like? I actually kind of like the, at least the design and the layout of number two, upper right. I think that's actually, I think it's kind of clean there. So, I mean, here's the thing.

And you're like, okay, well, Jordan, this gives you a still image. What if you want to go and update it? Okay. I don't know. There's, there's a recrafter. There's a, there's Canva, right? With all the magic grab, right? So you can essentially take that, use the little magic grab thing in Canva, and then you're done and you're off to the races. And in two minutes, you know, if you'd like almost everything in that design, you just need to change a couple of things. You're good. You're good to go.

Uh, again, redesigning without a designer, great use case. Right. And, and I'm not saying like fire your designer. That's not what I'm saying. I'm not, you know, let's just up the overall quality. Let's start there. Right. I don't want to talk about in this episode, you know, job displacement and what this is going to do, uh, to certain industries. Uh, but I, I do think that we all need to think differently on what's possible because, you know, um, if I'm being honest, I don't think, uh,

In the last, I don't know, 24?

25 years, aside from everyone having a high quality phone and video, you know, in their pocket from their smartphone. I don't think a ton has changed from a creativity standpoint. Right. A lot of people are still using similar salt, right? Photoshop. I just said that a lot of people are still using, you know, Adobe Creative Suites just like they were 20 years ago. Not a lot has changed.

I think from a, uh, from a creative perspective, this, this specifically, I will say this even more so, uh, than like Sora or VO from, from, uh, from Google. I think this is probably the biggest creative leap forward because of what we can do as business leaders. Yeah. More on that in a second. I think it's going to make sense. Number three. Oh, yeah.

Here's, here's what I was just talking about, right? Maybe you don't have, or you don't need a bunch of visuals. Maybe you don't need a bunch of flyers, a bunch of social media. I mean, I think everyone should have some of that, but how about if you just visualize boring business processes use case number three, again, the absolute simplest prompt possible. All right.

I'm literally like thinking like, okay, what if, you know, a 70 year old lady down the street, what, what would she put in here? All right. Simple stuff. I'm not getting tricky. I'm not going through my prime prop polish here, getting, you know, some, some crazy prompts, although I obviously do that, but I wanted to give you guys something super simple. Uh, so I, I should

I should also mention how you actually use this, right? Okay. I said it's, it's free. You can only use it in certain modes. So you will click the slash command and just type in create and then use, choose the create image, or you can just click the create image icon. That probably should have started the show off with that, but yeah.

That's why this thing is not edited unscripted. All right. So for this one, business use case number three, visualizing boring business processes. I said, create an image. So create a visual guide on how to prompt a large language model. Make sure it shows step-by-step instructions in a visual and instructive way. Nothing else. All right. And then we got actually a

Pretty nice, pretty nice little visual here. Funny enough, it kind of looks like our robot that it decided to put on there. Not quite, but a little bit. All right. So we have a nice little

Very nice design has four steps. One, two, three, four, uh, how to prompt a large language model. One set the context, provide relevant background info to define the task, specify clearly what you want the LLM to do. Three, uh, be specific and provide details, uh, give the LLM as much relevant information as possible for format. The output indicate how the responses should be presented. All right.

It's actually not that set of instructions. Do you guys like, did you guys miss what, what happened there? I didn't give those four instructions, right? I didn't, but it designed a very nice visual guide. Okay. Think of how helpful this will be. Think of your boring onboarding guide. Think of your mind numbingly mundane SOPs.

that no one wants to read those, right? How about you make it a little bit easier to digest by throwing that entire thing in ChatGPT. Here's what I would do first. Ready for a little tip how I would actually be using it. I would throw that whole document into something like 01 from ChatGPT and say, hey, give me 50. Give me 50 prompts, right? I would first start with a prompt that works for you.

right? Maybe throw in some of your branding guides. You can give it color codes. You can say, hey, we're more of a minimalistic, our company's minimalistic, professional, here's our color codes, right? I would get a prompt that works well and it produces something that you like inside of ChatGPT with their new GPT-4.0 image gen. Then I would take that prompt. I would go into something like

Oh, one, throw all your documents in there and say, Hey, give me 50 short prompts, uh, that can illustrate this entire guide in this style, replicate them after this, because that way you can also have consistency, uh, in all of those things. So don't work harder, work smarter and make your stuff a little less boring. Again, think.

Are you still running in circles trying to figure out how to actually grow your business with AI? Maybe your company has been tinkering with large language models for a year or more, but can't really get traction to find ROI on Gen AI. Hey, this is Jordan Wilson, host of this very podcast.

Companies like Adobe, Microsoft, and NVIDIA have partnered with us because they trust our expertise in educating the masses around generative AI to get ahead. And some of the most innovative companies in the country hire us to help with their AI strategy and to train hundreds of their employees on how to use Gen AI. So whether you're looking for chat GPT training for thousands,

or just need help building your front-end AI strategy, you can partner with us too, just like some of the biggest companies in the world do. Go to youreverydayai.com slash partner to get in contact with our team, or you can just click on the partner section of our website. We'll help you stop running in those AI circles and help get your team ahead and build a straight path to ROI on Gen AI.

Future generations have grown up on social media. They've grown up on YouTube, right? You can't just throw them a book. You can't throw them, uh, you know, or even your, your, your marketing and your advertising, you know, those long, uh, sales emails are only going to work for a certain type, right?

You need to be able to visualize and tell the story of your brand in a better way. And I think use case number three is a great example of that visualizing boring business processes. All right. Number four, we have two more mimicking or imitating winning visuals. All right. So for this example, again, I uploaded a

Five different photos here. I think only three of them showed up here on my screenshot. But I said, I like these three Nike advertisements from the 1990s. Use the Everyday AI logo attached and create a similar logo for Everyday AI. Make it simple and bold and

and geared to help people learn generative AI from everyday AI. Uh, the person that I uploaded is me. Uh, you can include me in the advertisement as well and ensure the style matches up perfectly to the retro 1990s Nike style. So I found these cool old Nike ads that I liked from, uh,

probably like the 80s and the 90s. And then I put in a photo of myself. I put in a photo of the logo, but I said, hey, essentially like recreate this logo in this style. Right. And then it created a decent visual. Again, I would go through and reprompt this. I wanted to show you guys again, just here's one shot. Here's what it's like, even if you don't know anything about generative AI.

You can get some decent stuff there. It actually did a pretty good recreation of our logo, but a nineties version of it. Right. I wanted to fit this vibe, but then the other thing is you can turn that into a marketing campaign, right? Uh, because then what I did in the next prompt is I said, okay, now make that guy playing basketball. Right. So not.

So not about AI, but just to show you, you can get some consistent style and you know, there, uh, there it is, uh, me in a retro nineties, um, or what AI thinks I look like that one's maybe a little bit better than the one from before. Uh, but, but there you go. So again, creating, uh, you know, similar styles for marketing campaign, uh, marketing campaigns is extremely important there. And again, single prompt last but not least.

Blog turning blog posts into infographics. All right. So these infographics can obviously accompany your blog posts, but also to put them out on social media, to put them out in your email, to tease people, to go read your long informative, probably helpful blog posts. All right. So here's what I did to display this. All I did. I went into chat GPT.

I said, create an image. I took a recap from the podcast from yesterday. So we go over our AI news that matters. All right. So, you know, it was seven major stories that we covered yesterday. So I had a quick recap of the seven major stories. I told ChatGPT, all I said is create an image.

This is the recap of a blog post on the latest AI news. Please create a very detailed visual that quickly tells readers this info.

Make it creative and visually appealing. Yet it should be simple enough that people can learn the main concepts easily. Ensure the main points, details, and context are included. All right. So this didn't turn out perfectly. Again, I would go in there, reprompt a couple of things because it actually got some of the visuals. It was actually one off. Aside from that, it was actually perfect.

Perfect, right? So it has an overall headline for the graphic, seven major AI news stories this week, and that each of those individual news stories has a heading and a subheading. Yeah, unfortunately, toward about story three or four, the image that goes with it, so it's a nicely designed, there's a border box for the heading,

subheading and a nice visual, but it looks like the visuals got one off. So I could either reprompt it or again, take 30 seconds, go into Canva, use the magic grab feature and just move those. But pretty good, right?

It actually like I'm looking at it again. Again, aside from it not matching up the visual to each icon box, it did a good job. The icons are actually really good. Tells a good story.

Yeah. So, I mean, overall, aside from that one thing getting wrong, which I'm pretty sure if I just re-prompted it to correct it, it would spit it out correctly the second time. But I want it to be, again, just like this show is unedited, unscripted. I wanted to give you all the unedited, unscripted version of this, right? I didn't do this show live to show you these generations because, yeah, ChatGPT's servers are getting slammed still from this. And, you know, sometimes it takes, you know,

30 seconds to maybe two minutes to create a visual, depending on how complex it is and depending on how busy it is. So instead of forcing you all to just sit there and look at my screen as things rendered, I just went and put these together first. All right. So those are our five business use cases. Let me do a quick recap. Number one, photo shoots that never happened. Number two, quick redesigns without a designer.

Number three, visualizing boring business processes. Number four, mimicking or imitating winning visuals. And then number five, turning blog posts to infographics that you can share on social. All right. Let me just say this, y'all. You need to be using this. All right. It's really good.

It's really good. And y'all know me very, like very rarely do I, I, you know, gush about something, right? I have my favorites. I love notebook LM. I love chat GPT. I've always, you know, been a fan of, you know, mid journey from way back when, you know, I don't use it as much. Um, and,

This is good. You need to be using it, right? I think unfortunately, unfortunately, I don't know the narrative around this. It's just all these things that take off on social media, right? It's like, oh, I made a Studio Ghibli style photo of

my family at Disney World and everyone's like, yay. Right. And then the next thing that kind of is going viral online is, you know, making yourself into an action figure. Right. And you're in this plastic packaging and, you know, it has all these little, you know, figurines that go along with you based on, you know, the info that you put into chat GPT and you're like, ha ha ha. This is fun. No, stop that. Stop that.

Use this to grow your business. Stop creating memes unless your business is creating memes, right? Stop doing these studio Ghibli animations, right? You've, we've all done it. Okay. Next. I just gave you five very simple, very easy to follow use cases that are going to grow your business period. Again, I give you all.

essentially zero shot right this is just one prompt here's the input here's the output could have made it look a lot better but i wanted to show you how high the ceiling is in the ceiling on this one i think

is probably, or sorry, the floor on this one to show you how high the floor is. The floor on this is one of the highest floors for any piece of software I've ever seen. And again, as someone that has been using Photoshop for 25 years, as someone that's had my creative work used by big brands like Nike and Jordan brand, I've had my work, my visuals featured in a lot of places.

This is good. It's really good. You need to be paying attention. You need to be using this immediately. Get your team together now. Show them this episode. Go find good business use cases. Don't just look at what's trending on Twitter because it's funny or what people are posting about on LinkedIn because it's something went viral. Figure out how this can grow your business because it definitely can't.

All right. I hope this was helpful, y'all. If so, click that repost. I actually have 10 more business use cases. I didn't have the time to put all the visuals together, but they're really good.

All right, so if you are listening on LinkedIn, click that little repost. I'm actually at Google later today for the Google Next event in Las Vegas. So give me a couple of days, but just go click that repost button on LinkedIn. If you're listening on the podcast, we always put the...

Uh, we always put it in the show notes and on our website to go back to the LinkedIn thread. So go repost that I'll share set a 10 more business use cases for GPT, four Oh image gen. I hope this was helpful tune in tomorrow. Y'all it's our 500 show. What?

that's insane. Uh, I, I put a poll out, uh, like I said, Hey, you guys call the shots, uh, whatever you guys want the 500 show to be, I'll do it. So, uh, you all wanted me to reflect on the biggest changes in a, I, uh, from episode one to episode 500, which is happening today. So, uh, first of all, thank you all for sticking around, uh,

It's really cool to just talk to someone today. It's like I've been listening to you every day for two years, right? At a huge company. So like, I can't thank you enough for your support, but come out, hang out tomorrow on the live stream for our 500th episode. That would be awesome. So thank you all for tuning in. Hope to see you back tomorrow for 500 and every day for more everyday AI. Thanks y'all.

And that's a wrap for today's edition of Everyday AI. Thanks for joining us. If you enjoyed this episode, please subscribe and leave us a rating. It helps keep us going. For a little more AI magic, visit youreverydayai.com and sign up to our daily newsletter so you don't get left behind. Go break some barriers and we'll see you next time.