In episode 613, Rob Walling chats with Dr. Sherry Walling about the release of her new book, Touching Two Worlds: A guide for finding hope in the landscape of loss. They cover a lot in this episode, including the hustle of launching a book, the behind the scenes of how Sherry has hacked her own psychology to help promote the book, and grief in entrepreneurship.
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**Topics we cover: **
**[4:04] What it is like to publish a book with a traditional publisher **
[5:30] The process of launching and promoting a book
**[9:24] A clever way to reframe cold outreach **
**[15:52] Hacking your founder psychology **
**[21:03] A short book summary **
Links from the Show:
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question) for an upcoming episode. We’d love to hear from you.
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