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cover of episode Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

Episode 749 | TinySeed Tales s4e1: Introducing Hammerstone.dev

2025/1/16
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Startups For the Rest of Us
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Colleen Schnettler
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Colleen Schnettler: 我是 Hammerstone.dev 的联合创始人，我们致力于开发易于使用的开发者工具组件，简化软件开发流程。我们的旗舰产品 Refine 同时支持 Laravel 和 Ruby on Rails 框架，这使得我们能够服务更广泛的开发者群体。Refine 最初由我的合伙人 Aaron 为 Laravel 开发，后因大型 Rails 公司的需求而扩展到 Rails 平台，我作为顾问加入并最终成为合伙人。我是一名自学成才的 Rails 开发者，为了兼顾家庭和工作，我选择学习编程并最终成为创业者。学习编程的历程虽然艰辛，但改变了我的生活，我坚信持续努力的重要性，并告诫人们不要被网络上夸大的成功案例所迷惑。作为军人配偶，频繁搬家和缺乏同行支持的经历，让我更加坚韧，并让我在创业过程中能够更好地应对挑战。加入 TinySeed 不仅仅是为了资金支持，更是为了获得宝贵的导师指导和同行网络。我们最近的低谷是产品定位和定价策略失误，导致销售业绩不佳。我们最近的成功是通过与产品经理的沟通，发现了产品在自定义客户报表方面的市场需求，并决定将产品方向调整至该领域。我们计划在 2023 年进行一些高风险、高回报的战略调整，包括产品功能扩展和品牌重塑。 Rob Walling: 作为 TinySeed 的创始人，我见证了 Colleen 的创业历程，她的故事体现了 SaaS 创业的艰辛与挑战，也展现了她的韧性和对产品的坚持。通过与 Colleen 的对话，我们了解到她对产品的定位和市场需求的探索，以及她对未来发展的规划。

Deep Dive

Chapters
This chapter introduces TinySeed Tales season 4, which follows Colleen Schnettler's journey building Hammerstone.dev (later HelloQuery). It also explains the TinySeed accelerator and its upcoming application period.
  • TinySeed Tales season 4 follows Colleen Schnettler and Hammerstone.dev
  • Hammerstone.dev rebrands to HelloQuery
  • TinySeed accelerator, application period opens February 10th

Shownotes Transcript

Welcome to Season 4 of TinySeed Tales, where we follow the founders of one SaaS startup throughout a few years as they share their struggles, victories, and failures.

In the first episode of Season 4, Rob introduces us to Colleen Schnettler, the cofounder of Hammerstone. Colleen is a self-taught Rails developer, and this season will follow how Hammerstone eventually becomes Hello Query – an AI-powered chatbot that runs custom reporting on your data. Colleen is one of 27 startup founders from TinySeed’s Fall 2022 accelerator batch.

**Topics we cover: **

  • (2:16) – TinySeed Tales Season 4 with Colleen Schnettler

  • (3:57) – Custom reporting in Laravel and Rails

  • (7:05) – Becoming an “atypical founder”

  • (14:11) – Entrepreneurship as a military spouse

  • (16:17) – Motivations for joining TinySeed

  • (19:15) – A recent low point, and high point in the business

  • (25:00) – Big plans and risky moves ahead

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question) for an upcoming episode. We’d love to hear from you!

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