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cover of episode Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

2025/2/6
logo of podcast Startups For the Rest of Us

Startups For the Rest of Us
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C
Colleen Schnettler
R
Rob Walling
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Rob Walling: 我认为客户访谈至关重要,但前提是访谈内容需要聚焦。如果访谈漫无目的,那么很难从中获得有价值的指导,从而找到正确的产品发展方向。在产品早期阶段,我曾有过类似的经历,当时我对最终结论的信心并不足,只有大约40%的把握。因此,我认为在进行客户访谈时,明确目标和方向至关重要。 Colleen Schnettler: 我和Rob的感受相似,目前我对Hello Query的未来方向有50%的信心和50%的直觉。从一开始,我就想构建一个嵌入式解决方案,让客户的客户能够更方便地获取和使用他们的数据。通过与20多位潜在客户的访谈,我更加坚定了这个想法。客户访谈的结果表明,客户的客户需要能够构建自己的报告,因此我们需要将Hello Query嵌入到他们的应用程序中,为他们提供自定义报告的功能。此外,数据分析师希望能够自己处理数据,而不是依赖SaaS提供商为他们构建图表。因此,我们的目标客户是那些数据密集型公司,他们的用户需要灵活地访问和分析数据。

Deep Dive

Chapters
Colleen Schnettler, co-founder of Hello Query, discusses the pivot her startup made after conducting numerous customer interviews. The company shifted its focus from a standalone SaaS application to embedding custom reporting features within other SaaS applications to directly address customer needs for data accessibility.
  • Shift from standalone SaaS app to embedding in other apps
  • Customer interviews revealed high value in enabling customers' customers to access data
  • Focus on embedding to solve the problem of custom report requests from customers' customers

Shownotes Transcript

In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she shares the latest developments in her startup journey. 

Colleen shares the insights gained from recent customer interviews that led to a significant pivot in their product strategy. Hello Query is now focused on embedding custom reporting features within other SaaS applications and Colleen reflects on balancing product quality with minimal v1 features. Her excitement is building to get their solution into users' hands.

**Topics we cover: **

  • (1:32) – Digging into customer interviews

  • (3:54) – Filtering out the noise to achieve confidence

  • (5:31) – Other competitors in the space

  • (8:53) – How Colleen prepares for and sources customer conversations

  • (12:11) – Is the technical implementation coming along?

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question) for an upcoming episode. We’d love to hear from you!

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