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cover of episode Episode 756 | Why Great Product Management Is Critical for Your Startup

Episode 756 | Why Great Product Management Is Critical for Your Startup

2025/2/11
logo of podcast Startups For the Rest of Us

Startups For the Rest of Us
AI Deep Dive AI Chapters Transcript
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B
Brendan Fortune
R
Rob Walling
Topics
Rob Walling: 作为SaaS创始人,我认为产品管理至关重要。它不仅决定了我们要构建什么,还包括如何构建、营销以及如何向团队和世界解释产品。产品管理是一项需要不断提升的技能,它直接关系到我们能否成功地将产品推向市场并获得用户的认可。通过构建飞轮,我们可以更好地理解客户行为,从而制定更有效的定价策略,最终实现产品的持续增长。 Brendan Fortune: 我非常认同产品管理的重要性。在公司发展到一定规模后,创始人不可能事无巨细地处理所有事务,这时就需要产品经理来负责。产品经理需要深入了解市场、客户和产品,并在此基础上做出明智的决策。定价与产品紧密相关,通过飞轮的概念,我们可以更好地确定优先级,甚至优化公司的组织结构。找到一种客户行为模式,并基于这种行为定价,是实现扩展收入的关键。

Deep Dive

Chapters
This chapter defines the role of a product manager, differentiating it from other roles and highlighting its importance in SaaS startups. It emphasizes the product manager's responsibility for deciding what to build, how to build it, and how to market it, both internally and externally.
  • Product management is a crucial skill for SaaS founders.
  • A product manager decides what features get built, in what order, and how they are built.
  • Product marketing involves both internal and external communication about new features.

Shownotes Transcript

In episode 756, Rob Walling interviews Brendan Fortune, Director of Product Management at Customer.io, to explore the skills and frameworks for effective product management. Brendan shares his journey and discusses the importance of understanding customer behavior to drive product decisions. They delve into the concept of the flywheel and how it can be leveraged to enhance user success and optimize pricing strategies.

**Topics we cover: **

  • (2:46) – What does a product manager do?

  • (10:36) – When should a SaaS company designate a full time product manager?

  • (15:33) – Pricing and and creating a flywheel

  • (22:41) – Deciding on your “fair” value metric

  • (30:01) – Pricing experimentation in the early days

Links from the Show: 

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question) for an upcoming episode. We’d love to hear from you!

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