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cover of episode Episode 761 | TinySeed Tales s4e7: Identifying Pain Points

Episode 761 | TinySeed Tales s4e7: Identifying Pain Points

2025/2/27
logo of podcast Startups For the Rest of Us

Startups For the Rest of Us
AI Deep Dive AI Chapters Transcript
People
C
Colleen Schnettler
R
Rob Walling
Topics
Rob Walling: 我观察到现在的产品市场竞争非常激烈，即使你认为自己的产品很独特，也可能已经被其他公司用更多的资金和更好的用户界面做得更好。因此，持续改进产品至关重要，产品开发必须是一个持续的循环过程。这需要不断地迭代和改进，以满足不断变化的市场需求和用户期望。 在当今市场环境下，仅仅拥有一个独特的想法是不够的，还需要持续的努力来改进产品，使其在竞争中脱颖而出。这包括关注用户体验，改进用户界面，并不断根据用户反馈进行调整。 成功的关键在于找到市场中尚未被满足的需求，或者改进现有产品中不足的地方。这需要深入了解目标用户，了解他们的需求和痛点，并以此为基础来改进产品。 Colleen Schnettler: 我最初的产品目标是工程经理，旨在帮助他们的开发人员节省时间。然而，我很快发现这个产品并没有真正解决他们的痛点，他们的兴趣只是表面上的。这让我意识到，我最初的产品并没有真正解决用户的核心问题，因此需要进行调整。 在最初的产品失败后，我花时间在森林里进行反思，最终决定不放弃之前的想法，而是从不同的方向尝试。我聘请了一位营销教练，他建议我将目标用户转向营销数据分析师，并通过教授他们SQL来吸引他们。 我现在的产品允许用户通过自然语言提问来查询数据库，并生成图表和表格。虽然我的第一个付费客户对我的产品UI提出了批评，但他仍然付费使用了我的产品，这让我看到了希望。目前，我的计划是专注于营销数据分析师这个细分市场，并同时改进产品，找到真正解决用户痛点的方法。 我意识到，在竞争激烈的市场中，产品的完成度和用户体验非常重要。即使产品能够满足用户的基本需求，但如果用户界面和用户体验不好，也很难吸引用户。因此，我需要不断改进产品，提高产品的完成度和用户体验，才能在竞争中脱颖而出。

Deep Dive

Chapters
Colleen initially targeted engineering managers with her product, aiming to save developers' time. However, she found limited engagement and realized this wasn't the right target market. After a period of introspection and guidance from a marketing coach, she pivoted to focus on marketing data analysts, aligning her skills and interests with a potential customer base.
  • Initial target market: Engineering managers
  • Pivot to: Marketing data analysts
  • Reason for pivot: Lack of engagement and unmet pain points with the initial target market.
  • New focus: Helping marketers build better reports using SQL

Shownotes Transcript

In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she discusses finding customer pain points.

Colleen, now solo, navigates the challenge of refining her product vision. After a period of introspection, Colleen shares her decision to pivot from targeting engineering managers to focusing on marketing data analysts. She discusses the insights gained from hiring a marketing coach and the excitement of landing her first paying customer, despite some critical feedback on her product's UI.

**Topics we cover: **

  • (1:50) – Early product excitement fizzles out

  • (5:14) – When is it time to move on from an idea?

  • (8:57) – Helping marketers build better reports

  • (13:03) – Setting early pricing

  • (14:02) – Determining how much to polish an MVP

  • (17:36) – Predicting what’s ahead

Links from the Show: 

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