Amina Kristensen, the CMO of COM4 and speaker at Nordic Growth Summit 2025, discusses the importance of long-term brand building in marketing, especially in the tech sector. She emphasizes the need for a balanced approach between short-term gains and long-term strategies, highlighting the challenges marketers face in gaining buy-in from leadership for sustained growth. Amina shares insights on measuring brand equity, the role of events in marketing, and the cultural shift required within organizations to embrace a long-term perspective. She concludes with advice for marketers to be courageous and advocate for their strategies.
Tickets available at www.nordicgrowthsummit.tech
