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cover of episode 068 Scott Stratten - Confidence, Delivery, and Marketing for Speakers

068 Scott Stratten - Confidence, Delivery, and Marketing for Speakers

2016/4/27
logo of podcast Steal the Show with Michael Port

Steal the Show with Michael Port

Shownotes Transcript

Scott Stratten and I discussed what NOT to do while marketing on social media; and the best ways to capture your audience’s attention.

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, and Red Cross when they need help guiding their way through the viral/social media and relationship marketing landscape.

Scott now has over 175,000 Twitter followers and was named one of the top 5 social media influencers in the world on Forbes. He has written four best-selling business books, the newest being “UnSelling: The New Customer Experience)“, which was just named “Sales Book of the Year” by 1-800-CEOREAD.

In this episode we discussed:

  • What captures your audience’s attention. (09:54)

  • Biggest mistakes people make while marketing on social media. (11:21)

  • The correct way to use social media groups to your advantage. (17:19)

  • How to choose the right members for your social media group. (21:21)

  • Why you should always be yourself on and off the stage. (37:13)

  • Effective speech delivery. (42:45)

  • The benefit of getting feedback from others. (45:06)