Many social media platforms make money from advertising, and this includes China's Weibo. Chinese Weibo also makes money by selling hot searches in addition to traditional ads. As a result, we often see some inexplicable hot searches on Weibo. The companies that buy the hottest searches on Weibo are the companies of entertainment stars.Join other motivated learners on your Chinese learning journey with maayot. Receive a daily Chinese reading in Mandarin Chinese in your inbox. Full text in Chinese, daily quiz to test your understanding, one-click dictionary, new words, etc.Got a question or comment? Reach out to us at contact[at]maayot.com