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cover of episode Building A Brand in Media With Emmy Award Winner Kelvin Washington

Building A Brand in Media With Emmy Award Winner Kelvin Washington

2020/10/31
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All In Podcast

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Kelvin Washington
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Rod Watson
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Kelvin Washington: 一个成功的媒体品牌需要多面性,能够适应不同的环境和场合,从穿着风格到在不同平台上的表现,都需要展现多样的能力。在职业生涯中,他一直努力保持真实,并展现多面性,这让他在媒体领域脱颖而出。他强调了在不同场合展现不同的一面,例如在工作中穿着西装,而在休闲时间穿着舒适的衣服,这体现了他品牌的多面性。他还提到,在当今时代,单一形象已经不再适用,多面性才是成功的关键。 Rod Watson: 认同Kelvin Washington的观点,并补充说明了在媒体领域建立品牌需要提前做好准备,抓住机会,并持续努力。他认为Kelvin Washington的成功源于他始终保持准备状态,当机会出现时,他能够立即抓住并充分展现自己的才能。他以Kelvin Washington在获得广播工作时,选择先拿demo再与老板会面的例子,说明了提前准备的重要性。

Deep Dive

Key Insights

Why did Kelvin Washington decide to leave a comfortable job in radio to move to Los Angeles, one of the most competitive media markets?

Kelvin's wife got a job offer in LA, and he saw it as an opportunity to pursue his dream in a major market despite the risks.

What pivotal moment in Kelvin Washington's career led to his breakthrough in radio?

Kelvin was given the opportunity to meet with a big boss and decided to bring his demo, which impressed the boss so much that he was put on air that same night.

How did Kelvin Washington's experience at ESPN influence his career trajectory?

ESPN provided Kelvin with national exposure and opportunities to host shows and cover major events, significantly boosting his profile and credibility in the media industry.

What advice does Kelvin Washington have for young people of color entering the media industry?

Kelvin advises mastering a craft, being persistent without being a pest, and finding ways to be creative and innovative to stand out in a competitive field.

How has Kelvin Washington's approach to style and presentation contributed to his brand in media?

Kelvin's multifaceted approach to style reflects his versatility and authenticity, allowing him to connect with diverse audiences and fit into various roles seamlessly.

What significant changes does Kelvin Washington observe in the media industry regarding diversity and inclusion?

Kelvin notes an increase in African-Americans holding creative control and showrunner positions, which is changing the industry by allowing for more diverse storytelling and representation.

How did Kelvin Washington's time in Flint, Michigan, shape his professional growth?

Flint was where Kelvin grew into his professional identity, taking on multiple roles and responsibilities that honed his skills and prepared him for future opportunities.

What is Kelvin Washington's greatest accomplishment in the media industry, according to him?

Kelvin considers his ability to maintain humility and authenticity throughout his career as his greatest accomplishment, ensuring he remains relatable and respected by his peers.

Why did Kelvin Washington choose to move away from a purely sports-focused career?

Kelvin wanted to explore broader opportunities in media that allowed him to express his full range of interests and talents beyond just sports.

How does Kelvin Washington view the role of perseverance in achieving success in the media industry?

Kelvin believes that perseverance is crucial for success, as it helps weed out those who are not fully committed, allowing the truly dedicated to rise to the top.

Chapters
Kelvin Washington discusses his journey in media, emphasizing the importance of authenticity and versatility in building a brand.
  • Kelvin's multifaceted approach to style reflects his versatile brand.
  • He emphasizes the importance of being genuine and adaptable in media.

Shownotes Transcript

On this segment, Rod goes All In with television host a, Kelvin Washington.  To know Kelvin is to know that he is truly living his dream.  He has mastered the art of storytelling, and understands the importance of entertaining, informing and inspiring his audiences. While attending Eastern Michigan University, Kelvin had an internship a sports reporter with a local new station.  Not long after graduation, he landed a job as an on-air personality.  Kelvin spent several years in radio prior to making the jump to television, where he has affiliated with Turner Broadcasting, CNN, and Spectrum 1. If you are in Los Angeles, you can catch Kelvin hosting The "Afternoon Beat" and "Weekend Beat on 1" for Spectrum News 1, and he is also a contributor on "LA Times Today." Listen as Rod and Kelvin discuss his journey to become a tv news anchor, and the importance of resiliency and grit to make your vision come to life. Go All In with this episode.