Drake's reputation took a significant hit in 2024 due to his public feud with Kendrick Lamar, which culminated in the release of Kendrick's diss track 'Not Like Us.' The song, which became the summer's biggest hit, accused Drake of being a culture vulture and not authentically part of the hip-hop community. The track's popularity and Kendrick's subsequent success, including a Super Bowl performance and Grammy nominations, further damaged Drake's brand.
The trial of Young Thug created a vacuum in Atlanta's hip-hop scene because it led to his prolonged absence and legal troubles, which affected the YSL (Young Stoner Life) label and its artists. The case, which involved allegations of racketeering and other crimes, disrupted the community and left many unanswered questions. The use of lyrics as evidence in the trial also raised concerns about the impact on artistic expression.
Southern female rappers like Lotto, Glorilla, Dochi, and Megan Thee Stallion had a significant impact on the hip-hop landscape in 2024. They brought a fresh, authentic, and multifaceted approach to their music, addressing personal and social issues with depth and creativity. Their projects, such as 'Suga Honey Iced Tea,' 'Glorious,' 'Alligator Bites Never Heal,' and Megan's latest album, showcased their unique voices and set a new pace for the Southern rap canon.
The line between mixtape and album blurred in 2024 because many artists started calling their projects mixtapes even when they had the quality and structure of albums. This trend was driven by the desire for creative freedom and the need to navigate the label system. Projects like Dochi's 'Alligator Bites Never Heal' and others demonstrated album-quality production and conceptual depth, challenging the traditional definitions of both formats.
The use of lyrics as evidence in hip-hop trials became a contentious issue in 2024 because it raised concerns about the impact on artistic freedom and the authenticity of rap music. Cases like the Young Thug trial and the Lil Durk indictment used lyrics to argue that rappers were involved in criminal activities. This practice was criticized for conflating artistic expression with real-life actions, potentially criminalizing rap lyrics and silencing artists.
Country music and hip-hop intersected in 2024 through collaborations and the crossover success of artists like Big X Da Plug and Shaboosie. Big X's album 'Take Care' featured country-influenced samples and a rural, Texas sound, while Shaboosie's hit 'Tipsy' combined rap and country elements. These fusions highlighted the growing influence of hip-hop on country music and vice versa, despite cultural and racial barriers.
The Kendrick Lamar and Drake feud highlighted issues of regionalism and authenticity in hip-hop by emphasizing the importance of cultural roots and regional identity. Kendrick's diss track 'Not Like Us' positioned him as a true representative of Compton and the West Coast, while Drake was portrayed as an outsider and culture vulture. The feud underscored the ongoing debate about what constitutes authentic hip-hop and the role of regional identity in the genre.
The 2024 hip-hop year saw a return to regionalism as artists from various parts of the country, including the South and the West Coast, produced distinctive and influential music. Key examples include the rise of Southern female rappers like Lotto, Glorilla, and Dochi, and the resurgence of West Coast artists like TDE's Schoolboy Q and Ab-Soul. This regional focus emphasized the importance of local culture and identity in hip-hop, moving away from a more homogenized, mainstream sound.
Record-breaking mainstream hits. A new generation of artists rising to seize their moment. Rappers in and out of courts. A pair of the biggest names in the game transforming their careers by taking their rivalry to sometimes bitter new heights. In 2024, hip-hop brought us wave upon wave of massive, surprising, culture-shifting moments. NPR Music's Sheldon Pearce, Sidney Madden and Rodney Carmichael were watching and listening all year long, and they've gathered together to explain the most important stories of hip-hop's 51st year. There was the ascendance of new dominant voices in Southern rap, many of them female, along with the noticeable resonance, for many artists in the genre, with country music. The disconcerting trial of Young Thug left a void in Atlanta — the longtime hip-hop capital — for much of the year, before it ended suddenly and dramatically. And yes, there was the remarkable show put on by Kendrick Lamar in his sustained attack on Drake. Plus: Rodney, Sidney and Sheldon share their favorite hip-hop albums of the year. Hip-hop may have celebrated its landmark 50th anniversary in 2023 by looking back at its own history, but in 2024, it shot forward like a cannon blast.Learn more about sponsor message choices: podcastchoices.com/adchoices)NPR Privacy Policy)