This week we discussed the factors that influence clients' buying decisions. To be great in sales, you need to understand every factor in a buying decision. Here are the ten areas we covered. 1. Their needs and wants 2. Emotions and desire 3. Perceived value 4. Social Influence (referrals)/ Peer recommendations 5. Discounts 6. Product quality and features 7. Convenience 8. Cultural and personal values 9. FOMO (Fear of Missing Out) 10. Research and information. **
