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cover of episode Nadia Asparouhova — An Antimemetic Rollercoaster

Nadia Asparouhova — An Antimemetic Rollercoaster

2025/6/19
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Infinite Loops

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Nadia Asparouhova: 在疫情期间,人们普遍感受到想法的传播方式发生了变化,促使人们在更私密的空间里讨论想法。我通过阅读科幻小说《不存在反模因部门》了解了反模因的概念,它是一种信息,当你接触后,相关细节会从你的记忆中消失。这本书探讨了集体遗忘以及与无法抓住的想法互动意味着什么。我想对反模因进行非虚构的探讨,因此开始记录现实世界中关于反模因的想法。吉拉德的模仿欲望理论描述了我们如何无意识地渴望像他人一样,从而反映了我们所模仿的榜样。我对吉拉德的理论不太满意,因为它过于末日化,而且他假设人们之间存在更多的共同叙事和背景。在互联网时代,吉拉德的替罪羊理论并不完全适用,因为我们正在分裂成更小的群体,而成为替罪羊有时反而会巩固这些群体的身份。我通过思考反模因,以及如何压制某些想法来寻找一些平静,从而找到了更多的答案。

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Nadia Asparouhova, author of "Antimemetics: Why Some Ideas Resist Spreading," joins me for a fascinating exploration of why some ideas go viral while others—often the most important ones—resist transmission entirely.

We dive into antimemes, Curtis Yarvin's journey from being canceled to becoming mainstream, St. Paul as history's ultimate memetic engineer, and why "Don't Mess with Texas" became a masterpiece of viral messaging. Plus her current research on advanced meditation techniques, internet dynamics, and MUCH MORE!

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Show Notes:

  • Nadia’s fall into the Antimemetics Rabbithole
  • Girardian Theory vs. Antimemetics
  • The Story of Curtis Yarvin
  • How Subcultures Form and Coalesce
  • Engineering Supermemes
  • Why Maxims are Compressed Memes
  • The History of Antimemes
  • Truth Tellers and Meme Spreading
  • Gaining Immunity from Memetic Viruses
  • Nadia’s Jhana Journey
  • Nadia as Empress of the World

Books Mentioned:

  • Antimemetics: Why Some Ideas Resist Spreading; by Nadia Asparouhova
  • Virus of the Mind; by Richard Brodie
  • There Is No Antimemetics Division; by qntm
  • Steal This Book; by Abbie Hoffman
  • Collective Illusions; by Todd Rose
  • How to Change Your Mind; by Michael Pollan
  • Thank You for Smoking; by Christopher Buckley
  • Last Chance to See; by Douglas Adams