Join me in an engaging live stream as I sit down with Alexander Altenhofen, Director of Product and Technology at Deutsche Fussball Liga (DFL). We'll uncover the secrets behind Bundesliga's rise as the world’s most digitally-driven football league.Dive deep into:• "Glass to Grass" Strategy: Explore the fascinating journey of content from stadium cameras to the screens of millions.• The AWS Partnership: Discover how more than 80 AWS services have been employed to revolutionize the Bundesliga experience for fans across the globe.• The Personalized Fan Experience: Delve into the league's use of AWS services like Lambda, Fargate, and Sagemaker to capture real-time "match facts" that offer deep insights into game analytics and player performances.• Cost Optimization: Hear firsthand from Altenhofen about DFL's mission to boost efficiency and reallocate budget for strategic innovation without compromising the user experience.• The Future: Get a sneak peek into DFL's future initiatives, from generative AI content creation to personalized user experiences tailored for each Bundesliga fan.Get ready for a behind-the-scenes look at the future of football (or soccer) and how technology is transforming the way we engage with sports.