We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode EP167: 边逛展会边种草,ISPO户外运动展有哪些有意思的品牌和产品?

EP167: 边逛展会边种草,ISPO户外运动展有哪些有意思的品牌和产品?

2025/1/13
logo of podcast 装备说

装备说

AI Deep Dive AI Insights AI Chapters Transcript
People
佳宁
周美
杨波
Topics
周美: 我参与了2025 ISPO北京户外运动展的报道,并与佳宁、杨波一起分享了展会体验和一些值得关注的品牌和产品。我们讨论了展会形式的多样性,例如线上云逛展,以及展商与KOL合作的营销方式。最后,我们总结了展会中一些值得关注的品牌和产品,并分享了各自的购物体验和感受。 佳宁: 我没有去现场,但是通过社交媒体了解到很多信息,感觉错过了很多有意思的品牌和产品,特别是关于一些户外装备,比如背包和保暖衣物,让我对这次展会感到有些遗憾。 杨波: 我每年都会去ISPO展会,但近年来跑步相关的展品越来越少。今年我主要关注适合跑步和越野跑的装备。展会最后一天下午可以买到一些打折的商品,是一个捡漏的好机会。 佳宁: 我对这次ISPO展会主要关注点在于发现一些平时不太关注的跑步品牌或相关的装备,抱着一种猎奇的心态去探索。通过社交媒体的了解,我发现了一些平时不会注意到的品牌,也对一些意想不到的产品产生了兴趣,比如一些户外装备和保暖衣物,让我对这次展会感到有些遗憾,因为我没有去现场体验。 杨波: 我对ISPO展会的关注点在于寻找适合跑步和越野跑的装备,这与我之前单纯关注户外装备的重点有所不同。我发现近年来跑步相关的展品越来越少,这让我对展会有些失望。但今年我仍然希望能够找到一些适合跑步和越野跑的装备。 周美: 我认为现在逛ISPO的方式有很多种,例如云逛展,通过社交媒体了解展会信息和产品。今年展会期间,很多KOL和网红都在现场直播带货,这与去年相比有很大的不同。 周美: 我在ISPO展会上看到了很多品牌,其中伯希和的展位最大,他们还举办了分享会等活动。我个人对伯希和的印象有所改观,以前觉得它只是个普通的户外品牌,但这次看到他们推出的高海拔攀登系列产品,感觉他们想成为一个专业的户外服装品牌。 佳宁: 我以前对伯希和的了解不多,这次通过社交媒体了解到他们的一些产品,比如金标皮棉系列衣服,感觉很不错。 杨波: 我也对伯希和印象深刻,特别是他们赞助的登山队和米卢教练,以及他们推出的凯夫拉材质登山杖,都让我对这个品牌有了新的认识。

Deep Dive

Key Insights

What are some notable brands and products featured at the ISPO Beijing 2025 outdoor sports exhibition?

Notable brands at ISPO Beijing 2025 include Poler Outdoor (伯希和), Black Ice (黑冰), Highrock (天石), Nitecore (奈特科尔), and Z-Poles (杖一). Poler Outdoor showcased high-altitude climbing gear, including down jackets and trekking poles, with plans to release a Kevlar trekking pole. Black Ice impressed with its 800-fill power down jacket, priced at 799 RMB, known for its lightweight and compressibility. Nitecore introduced its UT27 headlamp with red light functionality for better night vision. Z-Poles teased a new magnetic buckle trekking pole, still in development.

Why is the red light feature on Nitecore's UT27 headlamp significant for outdoor activities?

The red light feature on Nitecore's UT27 headlamp is significant because it reduces visual blindness when transitioning from bright to dark environments. Red light allows users to see clearly without overloading their eyes, making it ideal for low-light conditions. It also minimizes disturbance to others in shared spaces like campsites, providing sufficient illumination without being intrusive.

What makes Black Ice's 800-fill power down jacket stand out at ISPO Beijing 2025?

Black Ice's 800-fill power down jacket stands out due to its lightweight design, compressibility, and affordability at 799 RMB. It is highly practical for travel, especially for those using budget airlines, as it is easy to pack and carry. The jacket also features thoughtful details like large pockets and small hooks for customization, making it a versatile choice for outdoor enthusiasts.

How has Poler Outdoor evolved its product offerings for high-altitude climbing?

Poler Outdoor has shifted its focus to high-altitude climbing, introducing specialized gear such as down suits and trekking poles. The brand plans to release a Kevlar trekking pole, emphasizing durability and performance. Poler Outdoor's designs now blend functionality with a minimalist aesthetic, appealing to both professional climbers and outdoor enthusiasts.

What are the key takeaways from the ISPO Beijing 2025 exhibition regarding outdoor gear trends?

Key trends at ISPO Beijing 2025 include the rise of lightweight, compressible gear like Black Ice's down jackets and Nitecore's headlamps. Brands are increasingly focusing on high-altitude and technical outdoor activities, as seen with Poler Outdoor's climbing gear. Additionally, there is a growing emphasis on integrating technology, such as the use of red light in headlamps for better night vision and portable communication devices like the Samas walkie-talkie for team coordination during outdoor events.

What is the significance of the Samas walkie-talkie for outdoor and trail running events?

The Samas walkie-talkie is significant for outdoor and trail running events as it enables real-time communication among team members, even in remote areas. It uses a built-in SIM card for connectivity, allowing users to stay in touch within China. While it has a slight delay of 1-2 seconds, it is highly portable and offers GPS tracking, making it a valuable tool for safety and coordination during races or group activities.

Shownotes Transcript

ISPO BEIJING 2025前两天在国家会议中心开幕,作为挨边的从业者,我们也去逛了逛(波神是云逛),真是一遍逛展一遍种草。 今年ISPO还是有一些和跑步和越野跑沾边的展商,展出了很多有意思的产品,比如伯希和、黑冰、天石、奈特科尔、杖一、百分百等等。 我们也从我们自己的角度把逛展的过程分享给大家,顺便也给大家种种草,看看未来有哪些品牌和产品值得关注。 你去逛ISPO了吗?有没有被种草哪些装备?欢迎在评论区告诉我们。

微博 / 小程序 / 服务号 / 小红书:@跑者日历 公众号: 跑者日历RUN365 各音频及播客平台:跑者日历 跑者日历播客矩阵:跑者日历/装备说/PB计划/跑圈速递/首百计划 商务合作请添加微信号:janicegooner 加入听众群:请添加客服微信号 paozherili