Elias Torres started Agency to address the challenges in customer success, particularly in scaling customer relationships at large enterprises. He was inspired by his consulting work with OpenAI and the potential of AI to transform how companies interact with their customers.
Elias believes current CS software is inadequate because it doesn't truly solve the problem of managing customer relationships at scale. He argues that the focus should be on giving customers agency and personalized experiences, rather than just using AI to summarize meetings or tasks.
Elias thinks software needs to transform to be more intuitive and self-operating because current software is often overly complex, requiring significant manual input and configuration. He envisions software that can handle tasks automatically and provide personalized experiences without user intervention.
Elias aims to reach $1B in revenue with fewer than 100 employees by focusing on high-value, scalable solutions for large enterprises. He emphasizes leveraging AI to solve big problems efficiently and maintaining a lean, high-performing team.
Elias thinks change management is the hardest part because it involves transforming large organizations that are resistant to change. It requires deep understanding, nurturing relationships, and gradually transitioning to new systems, rather than just implementing AI solutions.
Elias believes traditional CRM systems like Salesforce are outdated because they are overly complex, require significant configuration, and often don't provide real value. He argues that such systems are more about data entry and management rather than solving customer problems.
Elias focuses on building a company that can scale from the beginning to avoid the pitfalls of non-scaling solutions. He emphasizes the importance of fundamental principles, such as customer intelligence, communication, and deep problem understanding, to ensure sustainable growth.
Today on* No Priors*, Sarah sits down with Elias Torres, CEO and founder of Agency, an AI agent for customer success teams. Elias shares his journey from growing up in Nicaragua to founding several companies, leading engineering at HubSpot, and selling Drift for $1B. He also discusses his work consulting with OpenAI in 2022, which deepened his understanding of the business opportunity LLMs presented and inspired him to start Agency. In this episode, Elias offers a unique perspective on the future of AI and customer success, explaining how current software has fallen short and his vision for a new generation where customers have direct relationships, spend less time on tasks, and have software working invisibly on their behalf. They also discuss the evolving landscape of hiring as teams shrink, and Elias reveals his ambitious plan to reach $1B in revenue with fewer than 100 employees.
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Show notes:
0:00 Introduction
0:34 Elias’ journey to entrepreneurship
2:36 Growing HubSpot to IPO and founding Drift
6:19 Consulting with OpenAI, learning about LLMs, and diving into AI
9:35 Founding Agency to focus on customer success and AI-driven solutions
11:40 What will a customer experience look like in 5 years?
15:48 Company building in an era of AI, as a 5th time founder
18:32 Reducing headcount while raising the bar on hiring
20:35 Key challenges in building Agency and crafting a standout product
23:06 Addressing software flaws and transitioning to an era of intuitive, self-operating solutions
26:27 Timeline for the next-gen software revolution + the power of building from first principles