cover of episode #219 – How to Make Your Business Model a Win-Win-Win - with Dan Shipper and Nathan Baschez of Every

#219 – How to Make Your Business Model a Win-Win-Win - with Dan Shipper and Nathan Baschez of Every

2021/7/28
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Nathan Baschez和Dan Shipper：Every是一个独特的商业类新闻通讯平台，它将多个专注于不同商业领域的新闻通讯捆绑销售，为读者提供一站式访问多种高质量内容的便捷方式。Every的商业模式的核心在于其写作集体结构，为作者提供资金支持、分销渠道和品牌背书，并根据订阅收入与作者分成，同时允许作者在合作结束时带走自己的读者名单。这种模式旨在激励作者创作高质量内容，并为读者提供更佳的阅读体验。年度订阅模式更有利于平台改进和持续发展，并为作者提供更稳定的收入保障。 Dan Shipper：Every的收入分配机制是根据读者注册时选择的新闻通讯进行分配，确保作者获得与其内容相关的收入。平台为作者提供最低月收入保障，即使订阅收入低于最低标准，也能确保作者获得稳定收入。Every的商业模式对作者非常友好，这对于内容创作至关重要，它降低了创作门槛，并为作者提供更多支持，包括资金、受众和编辑帮助。捆绑销售能够实现价格歧视，对消费者和创作者都是双赢的局面。Every的品牌架构和作者分成模式使其具备比传统媒体公司更大的扩展潜力。Every的增长策略主要依靠高质量的内容创作和社交媒体传播，并通过与其他作者合作，测试不同合作模式，并根据市场反馈调整策略。

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Every is a bundle of business-focused newsletters offering analysis and commentary from a practitioner's perspective. Unlike other media companies, Every operates as a writer collective, sharing revenue and providing support to its writers. The yearly subscription model is strategically designed to allow for significant improvement over time.
  • Every is a bundle of business-focused newsletters.
  • It focuses on analysis and commentary, not news.
  • It's structured as a writer collective, sharing revenue and providing support to writers.
  • It uses a yearly subscription model to allow for significant improvement over time.

Shownotes Transcript

My guests today have a really exciting business model and strategy that I want to dig into. Dan Shipper (@danshipper) and Nathan Baschez (@nbashaw) are the founders of Every, a bundle of business focused newsletters. By structuring Every as a "collective," the writers are happier, the readers are getting better content, and Every is profitable.  I want to find out how they get readers, how they get writers, and how "bundling" can be strategic for indie hackers.