Guitze Messina is an Executive Director at HARDI, HVACR Trade Association based in Columbus Ohio, for the Latin America division. He lives in Boca Raton, Florida. After several years as an Industrial Engineer and operations manager, he started his sales career as a management consultant for VDC Consulting, later acquired by RSM. After 7 years helping different companies implement the methods described in Moneycall, he felt it was time to show other recurring sales businesses a new proactive and predictable sales system that requires less prospecting and provides more control of the sales process. Guitze has written several sales articles and two other business books and provides sales seminars and speeches to recurring sales businesses.
In our podcast, Guitze talks about the science of sales and the importance of developing a predictable process for your sales to convert more business. Guitze also shares his framework for helping clients buy instead of selling, and the strategy that allows you to make a sale without any persuasion, pushing, or convincing. Listen to learn how you can master and develop your sales process!
You Can Find Guitze@:
**Linkedin: **https://www.linkedin.com/in/guitze/)
**Book: **https://a.co/d/4RPTkKF)
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