16. 8 WAYS TO MARKET YOUR RESTAURANT WITH FACEBOOK GROUPS
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// WHO:

Hengam Stanfield is the co-owner of two restaurants in San Antonio alongside his husband Matt. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience.

They are passionate about helping other restaurant owners grow their sales, grow their team and live the American dream!

Motto : Own a restaurant that does not own you!

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// TODAY’S EPISODE:

• Your online reputation 

• Your competitor:

  • Positive 

  • Negative

  • Their promotions 

• Find out what's going on the community and how you can get involved 

  • Fundraiser opportunities

  • A family in need opportunities and etc

  • Partnership opportunities

• Upcoming businesses and possible partners and competitors 

• Offer EXCLUSIVITY 

  • A specific deal, for a specific day of the week and time.

Exm: the month of Feb Mondays 5-8 PM. when you mention.. 

  - Exclusive giveaway for the group 

• Promote your events. Example: fundraisers 

• Recruit staff! 

Making DOUGH Action plan: 

• Search in Facebook to find 2 to 4 local FB groups that allow BUSINESS posts

• Read guidelines 

• Create a Google Doc w links and guidelines. 

  • Set a reminder for each Group 

• Connect w the admin! 

• Search for the name of your restaurant 

• Search for your cuisine (Pizza, burgers, etc)  

• Search for your competitors

• Come up with some actionables 

#facebookgroups #Facebookgroupmarketing