36. To Coupon or not to coupon? | Restaurant Marketing
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**The Ultimate Restaurant Marketing Guide  and all our FREE Resources at **https://www.makingdoughshow.com/resources)

How to Run a Successful Coupon Marketing Campaign? 

First we need to consider the pros and cons or coupons. Also, the season your restaurant is in.  Your current customers and their expectation as well as your competition! 

The correct way of viewing coupons is NOT to grow sales for an evening but rather, it's more about gaining new customers for life! 

Type of Coupons: 

• Flat-Rate Coupons

• Percentage-Based Discounts

• A complimentary Gift

• BOGO 

• Combo deals 

• Time-based discounts

• Loyalty Cards 

In this show I share with you the logistics you need to consider when it comes to offering coupons.  What has worked for us and much more!