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cover of episode 46. The biggest Upselling mistakes | Restaurant Marketing Show

46. The biggest Upselling mistakes | Restaurant Marketing Show

2019/8/5
logo of podcast Making Dough Show | Restaurant Show

Making Dough Show | Restaurant Show

Shownotes Transcript

**The Ultimate Restaurant Marketing Guide  and all our FREE Resources at **https://www.makingdoughshow.com/resources)

Last 3 shows we’ve talked about: 

  • The math behind upselling

  • 5 Reasons why your people are not consistently upselling 

  • The EASIEST upsell!  

TODAY, we are talking about the biggest and the most common MISTAKE our servers make when it comes to upselling! Why this matters? 

The biggest mistake our servers make is the way they ask the upselling question! 

Binary answer question = “yes or no answer” question! 

“Left room for dessert”

“Would you like to see our drink menu?” 

Wrong questions! So easy to say NO to! 

The odds of getting a yes is 50% 

Now, if you give the customer 3 options, you simply divided the odds of being told NO to 33%

And the odds of getting a YES TO 66% 

Example: 

“We got the best tiramisu in town! Our pastry chef makes them from scratch daily! They so smooth and creamy! 

If you like chocolate you will totally enjoy it! Would you like to try our tiramisu or our cannoli today? We can definitely pack it to-go so you can enjoy it in the evening!” #Smile 

// Question was: would you like our tiramisu or cannoli? 

Another mistake is not working for the sale! 

// Earn it! People appreciate a little hustle! 

// Take the dessert tray out! Visuals help!  The extra mile! 

DOUGH MAKING PLAN: 

  • Ask your servers to tell you how they upsell. What’s the QUESTION they ask! 

  • Explain the principal of not asking Yes or no answer question! 

  • How can they EARN the upsell? The extra mile 

  • Start applying this TODAY and make some DOUGH!

  • NEXT show we are talking about how to estimate your restaurant sales growth month to month!  

  • Email me and let me know of your results! I’d love to celebrate with you

**// WHO:**Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. They believe every restaurateur deserves owning a restaurant that does not own them. 

**// Need help with your restaurants marketing strategy? **Let’s chat. Email us at: [email protected]// LET'S CONNECT:

// Got questions? Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/) __#RestaurantMarketing__