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cover of episode 50. 12 Factors to consider BEFORE selecting a restaurant location + FREE checklist

50. 12 Factors to consider BEFORE selecting a restaurant location + FREE checklist

2019/8/20
logo of podcast Making Dough Show | Restaurant Show

Making Dough Show | Restaurant Show

Shownotes Transcript

Why is it important to conduct a Location Analysis for your restaurant? 

Are you planning to start your own restaurant very soon? Or are you looking into opening your next location? What could be the best location for your restaurant? Then better start making your restaurant location analysis now! 

In this show, we are giving you 13 factors to consider before you choose a location for your restaurant:

  1. Visibility

  2. Traffic: Foot and Car

  3. Speed limit

  4. Access

  5. Parking

  6. Location history

  7. The 3-5 mile radius density: residential

  8. The 3-5 mile radius: business, schools, hospitals, churches, hotels, etc.

  9. The 3-5 mile radius restaurants: all restaurants and direct competitors

  10. Safety

  11. Demographics

  12. Psychographics 

  13. Rent

You will also learn how important is the location to the success of your restaurant, more tips and things to remember! 

✋Choosing the right location can make or break your business, it’s a permanent decision.

✋ This decision can make or lose you hundreds of thousands of dollars.

✋ Here’s a secret to remember: Effective marketing is MORE important than your location.

✋Beware of love at first sight.

✋Assess the opportunity of the location and identify the gap that you can maximize.

✋Shift your marketing strategy to best serve the 3-5 mile radius of the restaurant.

**// WHO:**Matthew and Hengam Stanfield are the owners of two restaurants in San Antonio. Their background is in engineering.   They tripled their restaurant sales in less than 5 years with 0 prior restaurant experience. 

They believe every restaurateur deserves owning a restaurant that does not own them. 

**// Need help with your restaurants marketing strategy? **Let’s chat. Email us at: [email protected] // LET'S CONNECT:

**// Got questions? **Submit your questions for a future Q&A episode at https://www.makingdoughshow.com/) 

#RestaurantMarketing