61 - Create a Restaurant Monthly Impact Report | Restaurant Marketing
20:34 Share

**The Ultimate Restaurant Marketing Guide  and all our FREE Resources at **https://www.makingdoughshow.com/resources)

Working at a restaurant is meaningless!  

Let's face it, that's the hard truth. We work long hours preparing the food for our customers. Like we spend days making the dough, we shred cheese, slice vegetables, roast meat, etc.  Whatever you serve in your restaurant, you put days of work to get that ready.  

We do something that when a customer orders, hopefully within 25-20 minutes, we can provide them that food. And you know, in reality, that food in a few hours is going to end up in the toilet and get flushed. 

This industry is very tough. Working in a restaurant in itself, and running a restaurant is meaningless.  Sometimes we are stuck in the cycle of interviewing people, hiring them, training them, coaching them, terminating them, or they quit.  Doing these things every single week can be exhausting.  

October 26 is a MAKE A DIFFERENCE DAY!  Today we are talking about how we, as restaurant professionals, can make a difference in the lives of our customers, our people, and our community.  This is something that I learned from watching Walmart's Shareholder Meeting (you can look this up on YouTube).  

Public companies like Walmart, Amazon, Facebook, and more have quarterly shareholder report that they send out. Pizza Hut, Domino's, and Papa John's are also part of that.  They strongly recommend you look into those numbers. As mandated by law, they do have to report in public their sales. They announce what they've been doing, and where the direction of the company is going for their shareholders.   

This Walmart's Shareholder Meeting is quite different. They had a massive stage with bands, performers, and invited famous people to talk like Hollywood actress Jennifer Garner.  They had brought their folks from different parts of the world where Walmart is operating. Their CEO and other officials would come on stage, and there was music and dance. It was all about more of celebration.  

They share the progress of the company, the differences they made for the meals they serve. Altogether the things they've been doing, they were celebrating it during this Shareholder Meeting.  

Watching this made me realized some things that we can apply to our restaurants. I would like to share what I learned from that, and what we've started implementing for our restaurant every single month that helped us to: 

• Build our brand and reputation in the community. 

• Be well known to people.

• Give meaning to the work that we're doing daily  

Since then, we have been creating what we call a MONTHLY CUSTOMER IMPACT REPORT. This is directly reporting about the impacts that we had as a restaurant in our community. We show this through different platforms such as our social media, website, email newsletter, Facebook notes, Google post, etc.