Why should marketers care about neuroscience and neuroplasticity? Why should we learn about the neuroscience of marketing? It’s much more important than you think…
Understanding how your brain works and how to optimize your brain’s health will make you a better marketer. You’ll be better at interpreting the information you receive from data, biases, surveys, and all the interactions you have with your team and customers. Ultimately, you’ll get better at creating marketing strategies that actually work.
Curious to learn more? Let’s dive deeper!
In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Lauren Alexander, Head of Marketing at Neurohacker Collective, to share her expertise on the neuroscience of marketing.
In this episode, we discuss:
- Neuroscience as a marketing strategy
- What is neuroplasticity and how does that relate to marketing? Why should marketers care?
- How confirmation bias becomes a marketing issue
- 5 science-backed tips for overcoming blindspots in marketing
- Lauren’s concerns about the future of marketing and mental health
- Tips for optimizing your brain health and stimulating neuroplasticity
Meet the Host:
Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow)
Meet the Guest:
Lauren Alexander, Head of Marketing at Neurohacker Collective
https://www.linkedin.com/in/laurenkayalexander)
*Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.**This episode was produced and brought to you by Reignite Media. *
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