Tune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction.
Key Points:
- Explore Robyn's career trajectory and her strategic moves in the marketing world.
- Understand the integration of content marketing as a central, strategic function.
- Learn why content should lead business strategies to enhance customer relations and drive growth.
- Hear Robyn’s thoughts on the future interplay of AI and human creativity in content creation.
Marketing professionals, business leaders, and anyone interested in enhancing their organization’s impact through strategic content deployment should listen to this episode.
Perfect for those looking to transform their content approach into a robust strategic asset, instead of order takers and survival asset makers.
**Robyn Showers: **https://www.linkedin.com/in/robynshowers/
**Leanne Dow-Weimer: **https://www.linkedin.com/in/leannedow/
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