Paris Childress & the Future of B2B SaaS Marketing + the Power of Data Science
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Attention, seasoned digital marketers! 

The marketing landscape is in a monumental shift. Imagine a world where data science integrates seamlessly into your strategies, as third-party cookies make way for first-party data. 

To stay ahead, we invite you on a a peak into the future of B2B SaaS marketing. To create a strong brand preference that powers growth entrepreneurial marketers need to build a brand bias that accelerates success.

Join Leanne and Paris on Markigy as they discuss how to:

• Learn how brand bias influences conversions and elevates paid click performance.
• Realize the advantages of integrating marketing and sales as a single driving force for growth.
• Implement a consultative, customer-centric approach to improve your sales interactions.
• Utilize CRM systems, such as HubSpot, for an efficient way of monitoring funnel metrics.
• Acquire top-notch digital marketing skills for increasing brand awareness and differentiation.

For sustainable business growth, companies must adopt a customer-centric approach that puts the customer at the center of the buying journey. This involves integrating marketing and sales into a single growth function that leverages data insights to drive customer acquisition and retention.

Embrace data science, leverage first-party data, and stay ahead of the curve with the guidance of Paris Childress. It's time to propel your marketing strategies to new heights and achieve remarkable results.

The actionable takeaways mentioned in this episode include:

• Connect your CRM data to your marketing platforms to tear down the silo between marketing and sales.
• Use data science and machine learning to predict lifetime value and feed it back to Google Ads to maximize value and increase efficiency.
• Send first-party data to Google Ads to make marketing accountable for driving sales pipeline and improve bidding algorithms.
• Ensure your CMO understands the capabilities of data science and API’s to take advantage of opportunities.
• Maintain a 3:1 ratio between LTV and CAC to grow profitably and sustainably.
• Use annual contract value as a substitute for LTV for early-stage startups or those without reliable LTV data.
• Use first-party data to fill the gaps left by the absence of third-party cookies, which are due to be phased out by Google in Chrome next year.

To learn more about the science of Marketing strategy and the art of business, subscribe to Markigy with Leanne Dow-Weimer.

This episode was produced and brought to you by Reignite Media.

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