Personalize Your B2B Website Experience to Boost Marketing Efficiency with Julio Bermúdez
31:20 Share

Here at Markigy, we’re all about blending science, creativity, and facts to develop efficient marketing strategies for the present and future… just like our friends at Mutiny! They're using a no-code AI platform to help B2B marketers maximize their efforts to drive demand into revenue.

As a marketer, your biggest focus should be targeting your marketing spend and utilizing data to drive efficient marketing growth. It’s a simple formula, but it’s a constant learning process, right?

That’s why we brought in a B2B revenue expert who specializes in turning marketing spend right back into revenue. How? Through AI curated website experiences.

In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes the CRO of Mutiny, Julio Bermúdez, to share his top must-know insights on using website personalization as a sustainable, customer-centric marketing strategy.

In this episode we discuss:

• Mutiny’s strategy for reflecting the ICP visiting B2B websites with AI
• Tips on how to effectively serve customers to increase conversion and reduce acquisitions costs across their lifecycle
• Unique and novel ways B2B marketers are using Mutiny.
• How to use this technology to evolve segment conversion rates by ICP
• How generative AI is influencing the future of marketing and content creation.
• Why every business is becoming a recurring revenue business.

Check out these resources we mentioned during the podcast:

John Cutler: https://www.linkedin.com/in/johnpcutler)

Hooked: How to Build Habit-Forming Products by Nir Eyal: https://www.nirandfar.com/hooked)

Meet the Host:

Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow)

Meet the Guest:

Julio Bermúdez, Chief Revenue Officer at Mutiny

https://www.linkedin.com/in/julio-berm%C3%BAdez-5713761b)

Links to content here: 

Mutiny: https://www.mutinyhq.com)

Listening on a desktop & can’t see the links? Just search for Markigy: The Science of Marketing Strategy in your favorite podcast player.

This episode was produced and brought to you by Reignite Media.

Get in, we're doing a newsletter

https://markigy.ck.page/ad2ef4f78e)

Copyright © 2022-2024 Markigy LLC, Leanne Dow-Weimer All rights reserved