Relationship Marketing Isn’t a Fad, It’s the Future with Mike Grinberg
Markigy: The Science of Marketing Strategy
Shownotes Transcript
Over the past few years, we’ve seen a rise in companies using relationship-based marketing to connect more deeply with customers. It was used during the pandemic and it’s seeing a resurgence now, as the economy is facing a recession.
But here’s the problem… companies haven’t been using it consistently.
If you focus on implementing relationship marketing strategies year-round, not just when times are tough, there’s no telling how your brand (and your customers) will flourish. Better yet, you can use relationship marketing to turn your brand into a unicorn.
How? Well, let’s talk about it!
In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Mike Grinberg, Founder and CEO of Proofpoint Marketing, to share his top insights and strategies for relationship-based marketing.
In this episode we discuss:
Short-term vs. long-term strategies for building relationships with customers.
3 core principles for developing relationship-based marketing strategies.
The benefits of hiring marketers with business experience.
How to turn your brand into a unicorn.
When does relationship marketing fit best and where does it not work?
Why good business depends on transparency and recognizing when you’re not a good fit.
Check out these resources we mentioned during the podcast:
The Master Marketer Show: https://proofpoint.marketing/podcast
Mixing Business with Pleasure Podcast: https://open.spotify.com/show/7xMeJLSTZiMzpa6UpXlo7o
Meet the Host:
Leanne Dow-Weimer, Founder & Host of Markigy Podcast https://www.linkedin.com/in/leannedow
Meet the Guest:
Mike Grinberg, Founder and CEO of Proofpoint Marketing
https://www.linkedin.com/in/mikegrinberg
Links to content here: https://proofpoint.marketing
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This episode was produced and brought to you by Reignite Media.
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