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cover of episode The Art of Copy That Sells w/ Linda Melone

The Art of Copy That Sells w/ Linda Melone

2024/2/14
logo of podcast Markigy: The Science of Marketing Strategy

Markigy: The Science of Marketing Strategy

Shownotes Transcript

We dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting. 

Linda, with her expert training in conversion copywriting emphasizes the critical differences between content writing and copywriting, highlighting how effective copy can significantly impact business success by driving action and sales.

In our conversation, we tackle key takeways, including:

🚀 Linda’s journey from subject matter expert to copywriting

👂Content vs Copywriting

📊 The Power of Conversion Copywriting

💡 How behavioral science plays a pivotal role in copywriting

Linda and I dive deep into these areas, providing practical advice and real-world examples. Join us as we investigate using the right words to hit your marks.. Don't miss out—subscribe to Markigy with Leanne Dow-Weimer for more insights and expert conversations. Let's get into it! 🌟

Find out more about Linda:

https://www.linkedin.com/in/linda-melone/)

www.thecopyworx.com)

Leanne Dow-Weimer

https://www.linkedin.com/in/leannedow/)

www.markigy.com)

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