The Impact of Human Connection in B2B Marketing w/ Corrina Owens
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In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future of marketing and the power of perseverance.

In this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future of marketing and the power of perseverance.

Timestamps

00:02:26 Entrepreneurial journey from marketing to tech space.

00:06:19 Recognized the value of organizational alignment.

00:08:49 Wine and gifts as experimental marketing tactic.

00:11:54 B2B organizations need systematic feedback process.

00:15:28 People jumped into ABM without understanding fundamentals.

00:18:30 Desire for new team structures and strategies.

00:22:40 Trusting intuition leads to seizing opportunities confidently.

00:26:28 Maintain professionalism, but prioritize self-care.

00:28:17 Marketing should integrate with customer interactions for success.

00:33:12 Redefining success, asking important questions, unique perspective.

00:37:01 Saying no in marketing is fundamental for innovation.

00:38:36 Expresses gratitude and signs off with contact details.

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