Solve Your Hashtag Headache with Matthew Pierce of Hashtag Slayer
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All the fuss about hashtags are now coming to an end!In this week's episode, Matthew Pierce of Hashtagslayer.com joined us and debunked the biggest misconception about hashtags. From just a spreadsheet of hashtag data from her wife, he was able to create Hashtagslayer.com and build it as a tool for businesses to optimize their hashtag strategy on Instagram.At the onset, Matthew clarified what hashtag really means so that we can all have a correct understanding of its use and relevance. He defines hashtag as a tool to create a system of organization within Instagram. The more relevant your hashtag is, the better it will be categorized by the algorithm.When asked about his say on the issue of only using 3 hashtags for best results, he started by saying where the update came from. First, he said that the update was from a creator's account. Second, this strategy is only applicable to accounts with very large following (100K to 500K) therefore not applicable to many users. For small businesses, 3 hashtags will barely help with its growth and reach.Relevance is huge whe using hashtags. The more long-tailed your hashtag is, the higher chances of it being relevant. Matthew shared his 3 pillars of hashtag strategy:1. hashtags that describe your business/industry2. hashtags that is specific to your content or traffic3. hashtags that describe your audience/locationFollowing these 3 tips and making sure that your content speaks directly to your audience are excellent steps in winning your hashtag strategy.Give yourself a thousand dollars worth of hashtag knowledge when you listen to this week's episode.Like the show? Keep Katie running and show her your support)Visit Matthew's website: https://www.hashtagslayerapp.com/)LinkedIn: https://www.linkedin.com/in/matthew-pierce-1504293a/?originalSubdomain=ca)Instagram: https://www.instagram.com/hashtagslayerapp/)Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.com)linkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/) Hosted on Acast. See acast.com/privacy) for more information.