Video Marketing, Trends and Strategies with Aaron Pearson
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In this week's episode, we have Aaron Pearson as our guest, who is the Co-founder and Managing Director of BitBranding. He's a marketing guru who provides stability and flexibility to online businesses. He says that video marketing is one of the best in getting your clients "know I can trust" factor. In his observation, people are going to spend more on brands whom they trust, and at this time when most of your clients are online, the best way to show that you can be trusted is to get yourself in front of the camera. One effective video strategy is thought reversal. This is when you challenge common misconceptions or beliefs about a certain product or industry and positions yourself differently.He talked about getting your audience to stop scrolling, and then getting them to stay and come back more often is what you should aim for. The more we offer value, the more they will come back and purchase. He also discussed email marketing being your best asset. Small businesses can personalize their approach through different segments via email marketing. Your email list is something that you can call your own compared to your social media accounts.When asked about the best advice he got for his business, he said, "It is not the who but how.". He believes that in our lives, we can always hire somebody to help us do what we want. And this allowed him to help other businesses as well. He believes that success should be defined by using your God-given talents and not what society dictates.Find out more about what he does and his take on marketing trends this year by listening to this episode.Like the show? Keep Katie running and show her your support)EPISODE LINKSVisit Aaron's website: https://www.bitbranding.co/)Facebook: https://www.facebook.com/pearsonaaronj1)Instagram: https://www.instagram.com/bitbranding/)Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.com)linkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/) Hosted on Acast. See acast.com/privacy) for more information.