Are you using LinkedIn to its full potential? If not, you’re missing out on one of the most powerful tools for growing your brand and business. In this episode of Rocky Mountain Marketing, I’m thrilled to welcome Michelle J. Raymond back to the podcast. Michelle is a LinkedIn strategist, author, and founder of B2B Growth Co., specializing in LinkedIn company pages and B2B social selling.
In this episode, we’re diving into what’s next for LinkedIn in 2025. Michelle shares her insights on creating purpose-driven, high-quality content, how to stand out with LinkedIn company pages, and why differentiation is the key to success. Whether you’re a solopreneur, small business, or established enterprise, this episode has strategies tailored to help you grow on LinkedIn.
In this episode, you’ll learn:
- Why creating mediocre content is no longer an option.
- How to leverage LinkedIn company pages to grow your brand.
- The rise of short-form video on LinkedIn and how to use it effectively.
- The importance of standing out with purpose-driven, differentiated content.
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Website: )https://b2bgrowthco.com/
LinkedIn: )https://www.linkedin.com/in/michellejraymond/
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Website: https://www.nextstepsocialcommunications.com)
Linkedin: https://www.linkedin.com/in/katiebrinkley)
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