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cover of episode #103. c.j. Ng: Trusting A Salesman

#103. c.j. Ng: Trusting A Salesman

2022/2/8
logo of podcast THD美籍华人英语访谈秀

THD美籍华人英语访谈秀

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CJ Ng 认为在中国进行B2B销售,成功的关键在于建立信任,这需要展现关心、展现能力、信守承诺和保持联系。他还强调了科学分析销售团队运作的重要性,以及在不同文化背景下,信任的建立方式存在差异。在与客户沟通时,应关注客户的需求,提供解决方案,而非仅仅指出问题。他还指出,价格是重要因素,但并非决定性因素,客户更关注产品的价值和销售人员提供的服务。在与上司沟通时,应关注上司的目标和优先事项,提供解决方案,帮助上司减轻工作负担。 Justin 则从自身经验出发,探讨了在工作中建立信任的重要性,以及如何平衡人际关系和商业利益。他认为,在与客户沟通时,应关注客户的需求,提供解决方案,而非仅仅指出问题。他还指出,价格是重要因素,但并非决定性因素,客户更关注产品的价值和销售人员提供的服务。

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The conversation explores the importance of trust in sales, discussing how trust plays a key role in both transactional and emotional relationships. It covers topics like building trust with coworkers, bosses, and external customers, and the role of communication in sales.

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c.j. Ng is a sales and leadership coach.  He helps companies achieve quantum improvements that lead to better sales and overall profits.  He has helped companies such as Google, Cisco, HP, Volvo, American Express and Honeywell just to name a few.  His new book "Winning The B2B Sale In China" is available now.  Today we talk about building trust, sales gurus, selling ideas and the affect of quality communication.


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