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cover of episode #110. Ben Cavender: The Bottom Line

#110. Ben Cavender: The Bottom Line

2022/9/28
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THD美籍华人英语访谈秀
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B
Ben Cavender
J
Justin
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Justin认为中国市场对外国企业来说机遇与挑战并存，外国企业需要根据自身情况调整策略，适应市场变化。他认为中国电商平台比西方平台更先进，并且中国餐饮业的数字化程度也高于美国。 Ben Cavender认为过去三年中国的生活和商业环境发生了巨大变化，对外国企业带来不确定性。他认为中国本土品牌的崛起对外国品牌构成挑战，民族主义情绪和中国品牌的崛起对外国品牌构成挑战。疫情期间，许多外国公司由于决策机制迟缓和缺乏本地团队支持而难以适应中国市场变化。外国公司需要更积极主动地调整策略，才能在中国市场保持竞争力。他认为中国经济增速放缓，但其国内市场仍然强劲，并且正在积极调整经济结构，为未来发展做好准备。他认为中国市场仍然存在巨大机遇，但外国企业需要制定更具针对性的策略，才能取得成功。他认为许多外国投资者对中国市场的了解不足，导致他们对中国市场机会的判断失误。他本人看好中国市场，并在宠物用品和餐饮等领域进行投资。 Ben Cavender还分析了美国激进的货币政策对新兴市场经济构成的严重威胁，以及西方媒体对中国经济的负面报道可能缺乏客观性和深入的实地调查。他认为美国货币政策对新兴市场经济的冲击可能被低估，并可能导致全球经济衰退。他认为南美洲、非洲和东南亚等新兴市场经济面临着严重的风险。他认为美元作为世界储备货币的地位可能在未来十年内受到挑战。他还谈到了他购买佛蒙特州农场的计划，作为应对未来不确定性（例如气候变化和经济衰退）的预案。

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The pandemic has made it tougher for foreign businesses to succeed in China due to changes in consumer mindset and the difficulty for foreign companies to keep up with the market.

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Ben Cavender is the Managing Director and Head of Strategy with the China Market Research Group (CMR).  He helps Fortune 500 companies strengthen their brands positions and presence in China's consumer market.  He frequently speaks internationally on innovation, technology, economics and consumer trends.  He is frequently quoted and interviewed by news outlets including The Wall Street Journal, Financial Times, New York Times, Economist, Forbes, Business Insider, BBC, CNN, CNBC, and Channel News Asia.  Ben also conducts guest lectures for select MBA and corporate programs such as Harvard Business School.  Today we talk about the outlook for life and business in China.  

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