If making more money in your business is one of your goals this year and you believe the only way to achieve this goal is by getting more sales, you might be wrong, but I understand where you are coming from. Everywhere we go we are told to increase our sales to make more money. You may have already decided the only way for you to increase your profits is to increase your marketing and sell, sell, sell. You have limited time to run your business and you find yourself putting all your time into getting new sales and yet, you still see your net profit numbers going down each month. Well, I’m here to tell you that getting more sales is not exactly the best way to increase your profits. We have been led to believe that the only way to make more money is to increase our sales or revenues, but that isn’t totally true. We all want to see our business succeed and grow our sales, but if you don’t watch all your other numbers carefully, you could be in for a huge surprise. It doesn’t matter if you are using a computerized software system like QuickBooks or a manual spreadsheet like Excel, this episode is for you. Today I am talking about why sales shouldn’t always be your main concern when you are looking to grow your profits, so if you are self-employed, a solopreneur, an entrepreneur, a small business owner, you own a virtual online bookkeeping business or are a virtual assistant or VA, listen in and I’ll walk you through understanding how you can increase your profits without feeling the need to increase your sales. I want to help you ensure your small business is able to keep more of the sales you are bringing in and maintain higher profits…
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