One of the biggest challenges marketers and advertisers face today is being able to cut through the noise and reach their targeted consumer in a way that feels authentic. By running dynamic campaigns, it’s possible to avoid creative fatigue and deploy a personalized experience tailored to your audience’s specific needs. After this session, you’ll be able to:• Plan for dynamic campaigns between creative and media teams and manage proper communication between all stakeholders• Understand the fundamental differences between DCO (Dynamic Creative Optimization) for display and social• Take a new approach to your marketing funnel and retargeting campaigns• Better craft user personas based off the data signals resulting from your dynamic campaignsCheck out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/
