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cover of episode Precision Politics: How Microtargeted Political Campaigns Impact Elections

Precision Politics: How Microtargeted Political Campaigns Impact Elections

2025/4/10
logo of podcast Finding Genius Podcast

Finding Genius Podcast
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Stephen Hilding discusses his background in political campaigns and the cyclical nature of the work. He highlights the shift from traditional campaigning to the use of big data and microtargeting, emphasizing that even in off-election cycles, political firms remain busy with clients planning for future races.
  • Stephen has been involved in politics his whole professional life, starting at a young age.
  • Political campaigns operate on a two-year cycle, requiring constant planning.
  • Even in off-election years, political firms stay busy with clients preparing for future races.

Shownotes Transcript

In today’s episode, we are joined by Steven Hilding to discuss the secrets behind microtargeted political campaigns in the United States. As the Vice President of Revolutionizing Microtargeted Campaigns) (RMC), Steven has extensive experience managing successful campaigns across Florida. Now, he is in charge of coordinating internal operations and advising clients at RMC – all while serving as the right hand to the company’s founder, Rory McShane.

Steven and the team RMC are on a mission to challenge the status quo of political and corporate marketing. Whether it be members of the United States Congress or local businesses, they help their clients using a combination of targeted social media content, fundraising, voter contact, data research, and much more.

What sets RMC apart from other media strategy and political consulting firms? Steven sits down to explain…

Hit play to find out:

How microtargeting is reshaping elections at every level The tech tools driving the future of political strategy The ways that voter modeling can influence various advertising trends. 

Want to keep personal tabs on Steven and his work? Follow him on X @steven_hilding)! Episode also available on Apple Podcasts: http://apple.co/30PvU9C)