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cover of episode Cold Outreach MASTERCLASS: From Ignored to Booked in 15 minutes

Cold Outreach MASTERCLASS: From Ignored to Booked in 15 minutes

2025/3/27
logo of podcast Selling Made Simple And Salesman Podcast

Selling Made Simple And Salesman Podcast
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我发现，花费大量时间润色邮件的销售代表，往往是因为害怕被拒绝而产生的拖延。我曾经也是这样，不断地调整CTA和介绍，力求完美，但实际上这都是在浪费时间。关键在于，好邮件就足够了，不必追求完美。我建议大家停止拖延，将精力放在真正能为客户解决的问题上，并在邮件中清晰地表达出来。记住，价值才是核心，价值就是解决问题。明确你能解决的问题，并告知买家，这就是传递价值。 我曾经尝试使用精美的邮件签名，但结果却适得其反，会议预订率直线下降。后来我意识到，过多的图片和链接会降低邮件的送达率，导致邮件进入垃圾箱。因此，进行陌生邮件营销时，应避免使用链接和图片，保持邮件简洁。我认为，简洁明了的沟通更有效，邮件中每增加一层复杂性，都会在卖家和买家之间建立沟通障碍。合格的买家希望直接、有效和简洁的沟通，这是丑陋邮件的力量所在。 我认为，与其追求完美的邮件，不如关注在正确的时间将正确的信息传递给正确的人。这包括确保信息传递价值，收件人有购买潜力和决策权，并选择合适的时机发送。同时，要明确你的价值主张，思考并记录你能提供的价值，以便在邮件营销中清晰地表达。最重要的是，发送邮件，不要因为追求完美而迟迟不发。邮件不必完美，只要好即可。

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Obsessing over perfect emails is usually just procrastination – salespeople afraid of rejection who hide behind formatting instead of doing real outreach.

When you have genuine value to offer, you don't need fancy formatting or perfect structure.

This podcast explains why “ugly” emails actually perform better: they have improved deliverability (fewer images/links means less spam filtering), better communication (simplicity removes barriers), and appear less salesy (they feel like notes from a colleague, not marketing).

Instead of perfect emails, focus on the trifecta: right message, right person, right time.

Most importantly, stop tweaking and start sending – good emails are good enough.

The post Cold Outreach MASTERCLASS: From Ignored to Booked in 15 minutes) appeared first on Salesman.com).